Re: PSA to buy GM's Opel
Buicks - while having 3 Opel-based models - wouldn't otherwise be affected by or involved in this. And after more research, only the Cascada is produced in Europe for the US, the other two US Opel-based Buick models aren't built in Europe, so really they wouldn't be affected from a production standpoint. Engineering, yes, they'd phase away from those models over time, but production-wise nothing would changed, so really Buick wouldn't be affected at all, as engineering efforts would still be shared with Holden in Australia.
I posted this over at GMI...
To me, looking at just selling Opel/Vauxhaull in a vacuum is easy to see. As you said, get rid of Opel/its headaches, and bring in Chevy in its place.
I presume in the deal, it'd be worked out that PSA would continue to produce the existing models until year X when GM phases them out with replacement product (in our scenario, Chevy models), while PSA takes over designing/engineering of Opel/Vauxhaull products from X year forward (though they could presumably enter an agreement with GM to continue using certain parts of GM tech, like Ford did with JLR in supplying them engines for some time after the sale.....except PSA is already established and has their own tech they could just plug into these vehicles).
The integration of Buick and Holden into Opel/Vauxhaull product programs creates further headaches.
I would have to assume that Buick (and by extension Holden) would then become some combination of Chevy FWD platforms for the smaller vehicles and some version of Alpha for the larger ones?
If they're using Chevy platforms on the lower end, they're charging higher prices compared to Chevys, so they'd making more there, whereas it'd be essentially the opposite with the use of Alpha - charging less than Caddy models, so making less there, though they'd also be adding more volume and economies of scale to the Alpha platform, in theory resulting in an overall more profitable platform.
Definitely an interesting situation, and I'm intrigued to see how it'll be handled if it happens.
2009 AWD Flex Limited
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof | Navigation | PowerFold™ 40/40 2nd Row/Console | Refrigerator | Aftermarket dual headrest DVD System | PowerCode™ Remote Start | Towing Package | 22" Edge Sport wheels