PSA to buy GM's Opel - Ford Inside News Community
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post #1 of 45 (permalink) Old 02-14-2017, 09:22 AM Thread Starter
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PSA to buy GM's Opel

I just read where PSA (Pueguet, Citroen etc.) is looking to buy Opel from GM.
If this happens, Buick will need to get its designs and cars from another source.
I'll bet they begin manufacturing all their models in China, and eventually leave the US marketplace.
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post #2 of 45 (permalink) Old 02-14-2017, 01:38 PM
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Re: PSA to buy GM's Opel

Yeah I saw this too and was instantly curious about Buick. Only 2 of their models arent rebadged Opels so this could be interesting.
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post #3 of 45 (permalink) Old 02-14-2017, 02:01 PM
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Re: PSA to buy GM's Opel

Buicks - while having 3 Opel-based models - wouldn't otherwise be affected by or involved in this. And after more research, only the Cascada is produced in Europe for the US, the other two US Opel-based Buick models aren't built in Europe, so really they wouldn't be affected from a production standpoint. Engineering, yes, they'd phase away from those models over time, but production-wise nothing would changed, so really Buick wouldn't be affected at all, as engineering efforts would still be shared with Holden in Australia.

---

I posted this over at GMI...

To me, looking at just selling Opel/Vauxhaull in a vacuum is easy to see. As you said, get rid of Opel/its headaches, and bring in Chevy in its place.

I presume in the deal, it'd be worked out that PSA would continue to produce the existing models until year X when GM phases them out with replacement product (in our scenario, Chevy models), while PSA takes over designing/engineering of Opel/Vauxhaull products from X year forward (though they could presumably enter an agreement with GM to continue using certain parts of GM tech, like Ford did with JLR in supplying them engines for some time after the sale.....except PSA is already established and has their own tech they could just plug into these vehicles).

The integration of Buick and Holden into Opel/Vauxhaull product programs creates further headaches.

I would have to assume that Buick (and by extension Holden) would then become some combination of Chevy FWD platforms for the smaller vehicles and some version of Alpha for the larger ones?

If they're using Chevy platforms on the lower end, they're charging higher prices compared to Chevys, so they'd making more there, whereas it'd be essentially the opposite with the use of Alpha - charging less than Caddy models, so making less there, though they'd also be adding more volume and economies of scale to the Alpha platform, in theory resulting in an overall more profitable platform.

Definitely an interesting situation, and I'm intrigued to see how it'll be handled if it happens.

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post #4 of 45 (permalink) Old 02-14-2017, 02:29 PM Thread Starter
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Re: PSA to buy GM's Opel

I was hearing that the next Regal would be an exact copy of an Opel, and a wagon version was in the works.

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post #5 of 45 (permalink) Old 02-14-2017, 02:51 PM
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Re: PSA to buy GM's Opel

Quote:
Originally Posted by Logans Run View Post
I was hearing that the next Regal would be an exact copy of an Opel, and a wagon version was in the works.
Yes, the Insignia, as it is now.

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post #6 of 45 (permalink) Old 02-14-2017, 03:19 PM
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Re: PSA to buy GM's Opel

I wondered what that sound was this morning...
...musta been GMI exploding

so
swiping old (pre-dawn) Links from them
Bloomberg fwiw/not much
AutoCar.UK
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AutoVerdict
GM public statement:

Since 2012, General Motors and PSA Group have been implementing an alliance covering, to date, three projects in Europe and generating substantial synergies for the two groups. Within this framework, General Motors and PSA Group regularly examine additional expansion and cooperation possibilities, as well. PSA Group and General Motors confirm they are exploring numerous strategic initiatives aiming at improving profitability and operational efficiency, including a potential acquisition of Opel Vauxhall by PSA.

There can be no assurance that an agreement will be reached.

Last edited by 2b2; 02-14-2017 at 03:34 PM.
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post #7 of 45 (permalink) Old 02-14-2017, 05:53 PM
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Re: PSA to buy GM's Opel

If this comes to fruition it will be very interesting for Buick. Will they go back to Chevy platforms? They almost have to Cadillac doesn't like to share.

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post #8 of 45 (permalink) Old 02-14-2017, 06:47 PM
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Re: PSA to buy GM's Opel

there was a more recent article/posts/fb? but can't find it/them
GM's Buick sees sales soar -- all because of China
Detroit Free Press

Greg Gardner, Oct. 18, 2016


General Motor's Buick brand is flying high -- all because of China...
...The global total of 1,046,746, is up nearly 200,000 from the first nine months of 2015. So China accounts for 82% of Buick's total sales, or five times as much as its U.S. sales...

- - - - - - -

wondering about a trade-war with China...
...then what use would Opel be?

edit:
otoh - just saw elsewhere, the idea that this more/all about bullying-negotiations for Yurp-favors

Last edited by 2b2; 02-14-2017 at 07:16 PM.
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post #9 of 45 (permalink) Old 02-14-2017, 10:11 PM
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'''silly season''' (imho)

How a GM sale of Opel could open door to purchase of FCA
Automotive News

Larry P. Vellequette - February 14, 2017


Removing Opel from General Motors’ brand offerings could, ironically, make it more attractive for GM to purchase all or parts of Fiat Chrysler, which is still actively seeking a merger partner.

That is, if GM were interested...

- - - - - - -

afaik, the only way to improve 'your' company's marketshare (in the long run)
is put somebodyelse OUT of business, with their models no longer being offered;
tho
if you wanted some of their factories to build YOUR models (or models with Your Badge) that'd be a plus

.

Last edited by 2b2; 02-15-2017 at 02:38 AM.
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post #10 of 45 (permalink) Old 02-15-2017, 09:01 AM Thread Starter
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Re: PSA to buy GM's Opel

Quote:
Originally Posted by 2b2 View Post

General Motor's Buick brand is flying high -- all because of China...
...The global total of 1,046,746, is up nearly 200,000 from the first nine months of 2015. So China accounts for 82% of Buick's total sales, or five times as much as its U.S. sales...

Buick could easily dissapear from the US market. China would like all of them built in China anyway.
Chevy could seriously offer a higher line. If they were serious about keeping Buick here, the Cadillac XTS would have been cut years ago. GMC could offer anything Buick has in the CUV department.

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