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transGlobal: Volvo misses Lincoln/Mercury

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#1 · (Edited)
aNother trans-global chimera ...I'm not putting This thread in the Euro section even if Volvo is inVolv'ed

Volvo owner Geely prepares launch of new car brand
AutomotiveNews / Reuters

Jake Spring - October 14, 2016


BEIJING -- Chinese automaker Geely Automobile is set to launch a new car brand -- Lynk & Co -- on Oct. 20, sources said, as it seeks to broaden its appeal by tackling the middle market.

The brand's cars are expected to go on sale first in China next year and later in Europe and the U.S.

The brand will be used to launch the first vehicle based on the Compact Modular Architecture platform developed by Geely and Swedish automaker Volvo, which Geely acquired from Ford Motor six years ago.

The new middle market brand will compete in China with Chinese-foreign venture cars such as those produced by General Motors and SAIC Motor Corp. -- leaving Volvo to focus on the luxury end and Geely to go up against domestic producers.

The brand is codenamed "L" representing Lynk & Co, three sources familiar with the matter told Reuters. It has already launched a holding website, showing next week's launch date.

Geely declined to comment.

The website -- lynkco.com -- shares Internet license and other registration details with Geely and China Euro Vehicle Technology, a subsidiary that coordinates research and development with Volvo. The site does not, though, provide details on the brand or cars.

"As you have seen on the Lynk & Co website, CEVT is indeed the company behind this website and it's no secret that it is developing the CMA platform for Geely Auto," said Stefan Lundin, a CEVT spokesman based in Sweden.

Lundin said Lynk & Co would launch on Oct. 20 in Berlin, but declined to elaborate on the nature of the venture.

Lynk & Co will enter a tough Chinese auto market where the car industry has struggled with slowing economic growth since last year. Geely has weathered the slowdown better than most, with sales of its feature-packed cars growing for 16 consecutive months to September.

Launching a new car brand can cost hundreds of millions of dollars, if not billions, according to James Chao, Asia-Pacific chief for IHS Markit Automotive.

The brand will launch with an SUV and sedan is also under development for the new brand, sources told Reuters in April, The marque's cars would first be sold in China and later in the U.S. and Europe, the sources said.

The cars will be sold through Geely's existing dealership network in China, said one individual with direct knowledge of the plan. New factories will be set up to make cars for the new brand and once it is established in China it will export to other markets, the person said.

A separate Lynk & Co website posted to its official Weibo account announces a contest to guess what future modes of transportation might be. "What can cars still bring us? What new possible means of travel will tomorrow bring?"

Lynk and motor Company ...:facepalm:

 
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#2 · (Edited)
Shadowy Car Brand Launches Next Week, Aims (Eventually) for America
TTAC

By Steph Willems on October 14, 2016


Forget Chevrolet’s cringe-inducing launch of the first-generation Spark — this could be the biggest hipster Millennial marketing/branding effort to date...
...its products have yet to be revealed. Lynk & Co, a new subsidiary of Volvo parent company Geely, launches on October 20, Reuters reports, and it’s clear it wants to be every free-spirited young adult’s first car...

...Lynk & Co aims to be a mass-market automaker for its Chinese parent company, flinging mid-range vehicles across the globe. The hot Chinese market comes first, as Geely wants to repel American inroads by the likes of General Motors. Asia and Europe come next.

The first model reportedly rides atop a Compact Modular Architecture (CMA) platform developed by Geely and Volvo...

...Lynk & Co will launch in Berlin on October 20, Lundin claims. We’re not sure if there’ll be a deejay or if it’s an acoustic event. Bring your toque.
 
#5 ·
Lynk and Co :|
 
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#8 · (Edited)
tl:dr

Buy a car as simply as a mobile phone: Chinese giant to launch pay-as-you-go motoring with new Lynk & Co brand
ThisIsMoney.co.UK

By Ray Massey Motoring Editor For The Daily Mail
Published: 19 October 2016 | Updated: 20 October 2016


• New Lynk & Co car brand launched by Chinese firm Geely
• Cars will be able to be owned on mobile phone-style monthly plans
• Chinese giant also owns Volvo and believes it can slash cost of sales
• Share button will allow owners to let friends and family use car
...
 
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