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post #1 of 38 (permalink) Old 06-13-2011, 09:45 AM Thread Starter
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Ford Planning Product Blitz for Q1 2012

Ford Planning Product Blitz for Q1 2012
Eight new models and four new derivations in one quarter
Fordinsidenews.com
June 13, 2011
By: Austin Rutherford


Anyone who follows the Ford Motor Company remembers years in the past when there were little in terms of new products. That has changed under Alan Mulally’s leadership, but the best has yet to come. Through exhaustive research, FIN can report that Ford is planning a product blitz for the first quarter 2012. No less than eight all-new or refreshed models will start production and/or sales in this time frame along with four new derivations of existing models.

Clearly the biggest roll out in this quarter will be the all-new midsize sedan. The Ford Fusion/Mondeo is currently scheduled to start production in January on their new platform, CD4. Along with the news that FIN brought you a few months ago, we can also report that Ford expects a 50-percent sales improvement for the Fusion in North America, which could potentially push it over the 30,000 units per-month sales mark.

Development of the next-generation Fusion Hybrid is also exceeding its projected fuel economy targets. FIN as learned through a source familiar with the program that the new Fusion Hybrid should achieve around 47 or 48 miles per-gallon in the city. The 2013 Lincoln MkZ has been delayed to the second half of 2012, likely due to styling delays.

Displayed as a concept at NAIAS earlier this year, the Ford Vertrek Concept (seen above) gives a very good idea for what the next Escape/Kuga will look like. Production of the Escape will take place at Ford’s renewed plant in Louisville, Kentucky. Like all other new vehicles, it will gain MyFord Touch, but FIN expects the new model to loose its hybrid model. This will be given to the C-Max Hybrid, which will start sales later in the year. Those looking for a fuel-efficient model will not be disappointed, however, for the new Escape will have Ford’s new 1.6-liter Ecoboost engine.

At the New York Auto Show, Ford pulled the cover off the face-lifted 2013 Taurus, which will launch during the first quarter of 2012. It will not be the only D3/D4 platform mate to receive updates. The Ford Flex, Lincoln MkS and MkT will also gain face-lifts during in the Q1 time-frame. Like the 2013 Taurus, all will receive new exterior looks and Touch systems. The Lincoln MkS should receive a new interior following the new design direction that has debuted since its own debut back in 2008.


North America will not be the only market gaining new vehicles. Europe, in addition to the Mondeo, will gain the all-new B-Max and South America will receive an all-new EcoSport.

The B-Max will be the first vehicle to have Ford’s new I-3 Ecoboost engine. Dubbed “Fox,” this engine will be a fuel-saving upgrade from the 1.6-liter I-4. The B-Max will replace the ancient European Fusion as Ford’s offering in the sub-compact MPV segment with a new dramatic look and new technology, like the pillar-less sliding doors. Both the new “Fox” engine and the B-Max will be produced in Ford’s new plant in Craiova, Romania.

The long-standing best selling crossover in Brazil and Argentina, the Ford EcoSport, will also be all-new in the first quarter. Set for its media and public unveiling later this summer, this EcoSport will be more grown up, have better quality and offer more features than the outgoing model. It will also be Ford do Brazil’s first vehicle in terms of lead engineering and design, to be sold outside of South America. The timetable for these markets is not known at this time.

As mentioned, four new derivations of existing models will start production and/or sales in the first quarter of 2012 as well.


The new Ford Focus ST (seen above) will be offered in both North America and Europe initially, followed by other markets later on. Power will come from the 2.0-liter Ecoboost engine as seen in the Ford Mondeo and Edge. This will be the first vehicle co-engineered by Team RS of Europe and SVT of North America.

With the impending death of the Panther platform and its vehicles, Ford will start offering the platform’s replacements in this quarter. The Ford Taurus PI and Explorer PI will take over for the Ford Crown Victoria while the Lincoln MkT Town Car will take the place of the Lincoln Town Car in the livery market. All of these new vehicles are solely meant for the fleet market.

When all is said and done, by the time the 2012 calendar year is done, the oldest vehicles in Ford Motor Company’s retail lineup, at least for North America, will be the Ford Edge and Lincoln MkX. The times have changed and Ford is here to play ball.

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post #2 of 38 (permalink) Old 06-13-2011, 09:51 AM
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Re: Ford Planning Product Blitz for Q1 2012

Too bad the MKZ was delayed, I really want to see it.

Wouldn't the Ranger and Econoline be the oldest in the lineup however? I thought the Ranger will be around till at least 2012

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post #3 of 38 (permalink) Old 06-13-2011, 10:13 AM Thread Starter
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Re: Ford Planning Product Blitz for Q1 2012

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Originally Posted by Andrew L View Post
Too bad the MKZ was delayed, I really want to see it.

Wouldn't the Ranger and Econoline be the oldest in the lineup however? I thought the Ranger will be around till at least 2012
Ranger has been confirmed to stop production later this year. Current E-Series looks like it will die by the end on next year as well.

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post #4 of 38 (permalink) Old 06-13-2011, 10:20 AM
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Re: Ford Planning Product Blitz for Q1 2012

Still no news about Fiesta ST (- so called - ecoboost) , no news about Ecosport/fiesta-Bmax SUV version (a nissan juke competitor ) for Europe .

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post #5 of 38 (permalink) Old 06-13-2011, 10:29 AM
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Re: Ford Planning Product Blitz for Q1 2012

So we will see the New Fusion sometime this year?
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post #6 of 38 (permalink) Old 06-13-2011, 10:35 AM Thread Starter
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Re: Ford Planning Product Blitz for Q1 2012

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Originally Posted by rme09 View Post
So we will see the New Fusion sometime this year?
Next, in the first quarter.

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post #7 of 38 (permalink) Old 06-13-2011, 10:36 AM Thread Starter
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Re: Ford Planning Product Blitz for Q1 2012

Quote:
Originally Posted by x-rayted View Post
Still no news about Fiesta ST (- so called - ecoboost) , no news about Ecosport/fiesta-Bmax SUV version (a nissan juke competitor ) for Europe .
Fiesta ST news comes later. EcoSport and B-Max news is in the article.

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post #8 of 38 (permalink) Old 06-13-2011, 10:52 AM
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Re: Ford Planning Product Blitz for Q1 2012

No new Expedition/Navigator until 2013? Will we at least see them soon?

I am extremely excited for the new MKZ. Could not see that soon enough.
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post #9 of 38 (permalink) Old 06-13-2011, 10:59 AM
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Re: Ford Planning Product Blitz for Q1 2012

Wow I didn't expect to see the Ford Fusion go into production until Q3 of 2012. This will be right on the heels of when the new Chevy Ugaboo will commence production. I hope the new Mondeo/Fusion is as promising as all of the rumors seem to suggest. Does anyone know if we can anticipate the Fusion making an official debut in LA?
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post #10 of 38 (permalink) Old 06-13-2011, 11:02 AM
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Re: Ford Planning Product Blitz for Q1 2012

Amazing news. I love how Ford's products are raising the bar in each of their respective classes. I'm sick of hearing the fluff articles on how Government Motors is rolling out this new product and that product - when you actually review them on their merits, the products are mediocre at best and certainly aren't class-best in anything. Government Motors is improving their products but the benchmarks they use are the old model. It is now evident that Ford not only benchmarks its competitors' current products, but Ford also anticipates what the next iteration of that product will be like and seeks to match or beat that improvement level.

****, Ford is on a roll.

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