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post #1 of 49 (permalink) Old 10-31-2011, 07:52 AM Thread Starter
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Lincoln Axes Small Car Plans

Lincoln Axes Small Car Plans
To focus all compact energies on new CUV
FordInsideNews.com
October 31, 2011
By: Austin Rutherford


It’s Halloween. In the spirit of death, we bring you this . . .

Sixteen months ago, Ford Motor Company set out on an ambitious goal to not only give life into the Lincoln brand, but to make it as prestigious as the likes of Audi and BMW. It was at this time, Ford decided it would bring seven new or heavily revised vehicles within four years to Lincoln. Part of those plans involved a production version of the Concept C. Reportedly named the MkC, it was to feature a Ford Focus derived platform and a host of new technologies to set it apart from the likes of the Audi A3 and Lexus CT.

Shortly thereafter, Ford brought together a Lincoln-only team filled with luxury experts, designers and engineers that would work on new Lincolns and Lincolns only.

According to two independent sources within FoMoCo, FIN has learned that Lincoln has killed off plans for the MkC. Instead, Lincoln will focus all compact energies upon their new CUV, which is internally named the MkD. According to one source, Ford feared that the MkC would cannibalize sales of the larger MkZ sedan.

This is not the only bad news coming from Lincoln. According to a separate Ford supplier source, the 2013 Lincoln MkZ has been pushed back yet again. Originally scheduled to launch in the first quarter of 2012, and then for June 2012, the MkZ is now set to arrive in late 2012. The all-new 2013 Ford Fusion is supposedly still on track for a mid-2012 launch.

According to a source who has seen the “MkD,” the Escape based CUV sports a design that is more of a tall hatch rather than a traditional CUV. When it comes to interior dimensions, it will be slightly less than that of the Escape, suggesting that it could compete with Audi's new Q3. It is not yet known whether the “MkD” name will make it to production.

There is good news in the pipeline, however. FIN has learned Lincoln is working on two new V-6 engines, powered by EcoBoost. Initial information suggests the new mills could generate 400 and 425 horsepower, respectively. At this time few details are known.

With this news and that of Lincoln strongly considering a RWD flagship sedan, it appears Lincoln is chasing to for a more upscale and profitable lineup.

Just a child growing up, Lincoln is learning what will and will not work in the luxury field and how they plan to approach it. As its first victim, the compact car is allegedly no longer in those plans. Will one ever be? We will have to wait and see.

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post #2 of 49 (permalink) Old 10-31-2011, 08:08 AM
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Re: Lincoln Axes Small Car Plans

Good....A warmed over Focus is not where Lincoln needs to be.
Leave the Sub-Compact and small Compact market to Ford.
They should be looking at fixing their current models before branching out and spreading the money too thin.

The early bird gets the worm..but the second mouse gets the cheese.
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post #3 of 49 (permalink) Old 10-31-2011, 08:39 AM
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Re: Lincoln Axes Small Car Plans

Interesting.... I wonder if this means they were not happy with using the focus platform? Perhaps they will revisit the idea of a smaller Lincoln down the road. Very good news on the new V6's those are some nice numbers.

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post #4 of 49 (permalink) Old 10-31-2011, 08:58 AM
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Re: Lincoln Axes Small Car Plans

I suspect that the compact Lincoln never existed. But i thnk that a compact Lincoln is needed. This car could figth the A3, the 1 series, the Mercedes-Benz B-class, the Mini Cooper...and the derivatives. The next big thing will be the compact luxury cars and crossovers.

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post #5 of 49 (permalink) Old 10-31-2011, 09:36 AM
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Re: Lincoln Axes Small Car Plans

Mixed feelings about this. Still digesting all this information. I'll comment more later on.

That's too bad about the MKC. IMHO, it was a true modern Zephyr in concept. Look at the '30's Zephyr concept which became the production model with some adjustments. The C could have been similar with a few alterations. Small and roomy. Still mixed feelings on the D because i'm not an SUV/CUV person. I was one of the few (small percentage) who actually liked the C.

Is it possible that a small Lincoln sedan could end up RWD?? To compete with ATS? That's why the C was dropped?

Is Ford second thinking the death of Mercury and will bring it back from the dead?
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post #6 of 49 (permalink) Old 10-31-2011, 10:16 AM
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Re: Lincoln Axes Small Car Plans

Hmmm considering the amenities that could be had in a loaded up Focus including active parking assist I think the MkC would've had the potential to become a redundancy unless Ford moved it much more upmarket which as the OP stated had the potential to cannibalize MkZ sales. I still don't know what the direct competitors for the new MkZ is supposed to be....A4...A6...ES...CTS....XTS....LaX....C-Class.....E-Class.....5 or 3 Series? It seems as though the MkZ will need to double duty in two different luxury tier classes until Lincoln finally have their entire business model completely ironed out. I do however feel as more luxury car companies begin to produce smaller more efficient offerings this is definitely something that Lincoln should revisit at a later time.
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post #7 of 49 (permalink) Old 10-31-2011, 10:26 AM Thread Starter
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Re: Lincoln Axes Small Car Plans

Quote:
Originally Posted by CrunkedRL View Post
Hmmm considering the amenities that could be had in a loaded up Focus including active parking assist I think the MkC would've had the potential to become a redundancy unless Ford moved it much more upmarket which as the OP stated had the potential to cannibalize MkZ sales. I still don't know what the direct competitors for the new MkZ is supposed to be....A4...A6...ES...CTS....XTS....LaX....C-Class.....E-Class.....5 or 3 Series? It seems as though the MkZ will need to double duty in two different luxury tier classes until Lincoln finally have their entire business model completely ironed out. I do however feel as more luxury car companies begin to produce smaller more efficient offerings this is definitely something that Lincoln should revisit at a later time.
MkZ basically will split the baby in half between the A4 and A6 just as the MkS splits the A6 and A8 in half.

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post #8 of 49 (permalink) Old 10-31-2011, 11:07 AM
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Re: Lincoln Axes Small Car Plans

Quote:
Originally Posted by ausrutherford View Post
MkZ basically will split the baby in half between the A4 and A6 just as the MkS splits the A6 and A8 in half.
Is not enough. Lincoln with just 2 cars ( and one of them very unsuccesful and dated), against this (only the 4-5 doors sedans):

Audi: A3, A4, A6, A8
Acura: TSX, TL; RL
Lexus: CT, HS, IS, ES, GS, LS
Buick: Verano, Regal, LaCrosse
Cadillac (soon): ATS, CTS, XTS

and , if not the direct competition, the top luxury markes:

BMW: 3 series, 5 series, 7 series
Mercedes-Benz: C-class, E-class, CLS-class, S-class

The bottom of the lines, the compacts cars segment, has the fast grown pace in the market. Mercedes-Benz and BMW is planning a numerous versions of their small plattforms (C-class, A and B-class, and BMW 1 and sub 1-series) .

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post #9 of 49 (permalink) Old 10-31-2011, 11:33 AM
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Re: Lincoln Axes Small Car Plans

GOOD! This was a stupid idea from the start.
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post #10 of 49 (permalink) Old 10-31-2011, 11:37 AM
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Re: Lincoln Axes Small Car Plans

Hmmm..a Lincoln MKS with 400 or 425hp will certainly be a vehicle to enjoy.
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