Lincoln Continental Ad Campaign - Ford Inside News Community
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post #1 of 40 (permalink) Old 12-19-2016, 12:35 PM Thread Starter
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Lincoln Continental Ad Campaign

Lincoln taps McConaughey for Continental ad campaign
Autonews

The ads feature the 2017 Continental sedan on a glacial plain, shallow water and other unique terrain.

Ford Motor Co. will begin airing its first commercials for the Lincoln Continental, featuring actor Matthew McConaughey, later this month.

The automaker’s latest television spots were filmed in Reykjavik, Iceland, and directed by Wally Pfister, who has worked on movies including “Inception,” “The Dark Knight,” and “The Dark Knight Rises.” The ads feature the 2017 Continental sedan on a glacial plain, shallow water and other unique terrain.

“It’s fresh, contemporary and very visual,” John Emmert, Lincoln group marketing manager, said in a statement. “While many are familiar with the Continental nameplate, we wanted them to see our all-new flagship in a whole new way. A car as iconic as Continental could only be shot in a unique locale -- one not familiar to viewers.”

In one ad, called “Entrance,” the company emphasizes the Continental’s exterior. Another, called “Crafted,” highlights the flagship sedan’s roomy backseat.

“You might not ever just stand there, lookin' at it,” McConaughey says in the commercial. “I mean, you may never even sit in the back seat. That’d be a shame.”

The Continental features a spacious rear meant to cater to the Chinese market, in which wealthy businesspeople and other luxury car buyers are often chauffeured around. The car comes with a switch that lets the rear passenger move the front passenger seat forward for extra legroom.

http://www.autonews.com/article/2016...al-ad-campaign

Last edited by Bloggin; 12-19-2016 at 12:47 PM.
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post #2 of 40 (permalink) Old 12-19-2016, 01:07 PM
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Re: Lincoln Continental Ad Campaign

Nice to see them showing off the rear seat a little that will be a big selling point.
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post #3 of 40 (permalink) Old 12-19-2016, 01:29 PM Thread Starter
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Re: Lincoln Continental Ad Campaign





Attached Images
File Type: png 2017 Continental water front.png (357.8 KB, 114 views)
File Type: png 2017 Continental - waterrear.png (389.6 KB, 114 views)
File Type: png 2017 Continental waterprofile.png (347.0 KB, 113 views)
File Type: png 2017 Continental watergrille.png (312.7 KB, 115 views)
File Type: png 2017 Continental waterside.png (438.2 KB, 114 views)
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post #4 of 40 (permalink) Old 12-19-2016, 01:31 PM
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Re: Lincoln Continental Ad Campaign

Nice. That color and wheel combo is delightful. Really looks like the concept.
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post #5 of 40 (permalink) Old 12-19-2016, 01:41 PM
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Re: Lincoln Continental Ad Campaign

Best Matty commercial they've done, I like it!
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post #6 of 40 (permalink) Old 12-19-2016, 01:52 PM
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Re: Lincoln Continental Ad Campaign

I wish they'd show the car (the parts where you can see the full 3/4 views) for a split second longer.
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post #7 of 40 (permalink) Old 12-19-2016, 02:14 PM
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Re: Lincoln Continental Ad Campaign

Quote:
Originally Posted by SP1966 View Post
Best Matty commercial they've done, I like it!
The less he talks the better. I like the silent ones with the MKX and the smooth jazz in the background.
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post #8 of 40 (permalink) Old 12-19-2016, 03:33 PM
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post #9 of 40 (permalink) Old 12-19-2016, 03:50 PM
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Re: Lincoln Continental Ad Campaign

I like the "that's Continental, this is Lincoln" tag at the end as well.
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post #10 of 40 (permalink) Old 12-19-2016, 03:58 PM
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