Lincoln: No Reveal At NIAS! - Ford Inside News Community
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post #1 of 31 (permalink) Old 01-03-2017, 03:28 PM Thread Starter
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Lincoln: No Reveal At NIAS!

Lincoln: No Reveal At NIAS
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Lincoln Motor Co. will not hold a press conference or reveal a new vehicle at this year's North American International Auto Show.

Instead, Ford Motor Co.'s luxury brand will use its nearly 15,000-square-foot show floor display to spotlight the Navigator SUV concept that debuted last year at the New York show. The production version of the full-size utility will be revealed later in 2017 and will likely be at dealerships by the end of the year.

The concept version -- with gull-wing doors and concertina steps -- wowed crowds when it was revealed in March. Executives said the production vehicle won't have the dramatic gull-wing doors, but will feature the "new face of Lincoln," a mesh grille that replaces the split-wing front on previous Lincoln nameplates.

The current Navigator is built alongside the Ford Expedition and Super Duty at the automaker's Kentucky Truck Plant.

The next-generation SUV will continue to be built there, according to the most recent four-year contract between Ford and the UAW.

Lincoln is hoping the next-generation Navigator will help it recapture some former glory. The brand is credited with inventing the large luxury SUV segment when it first introduced the Navigator in 1997, but sales have fallen from a high in 2003.

Beyond the updated Navigator, Lincoln's fortunes in 2017 will hinge on another retro product -- the Continental.

Last year, Lincoln used the Detroit show to reveal the production version of its flagship sedan, reviving a name it discontinued in 2002. The cars hit showrooms beginning in September 2016, and dealers are counting on a full year of sales to help boost volume.

Lincoln executives have vowed to introduce two new vehicles to the lineup by the end of the decade; it's unclear if either will be revealed in 2017.

Lincoln's Detroit show display will be near the Hall C entrance to Cobo Center. It's the second-straight year the luxury make will be positioned away from the main Ford display and grouped near competitors Cadillac, Audi, Infiniti and BMW.
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post #2 of 31 (permalink) Old 01-03-2017, 03:37 PM
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Re: Lincoln: No Reveal At NIAS!

"will be revealed later in 2017"

Soooo NY auto show? or later as in LA auto show.

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post #3 of 31 (permalink) Old 01-03-2017, 04:12 PM
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Re: Lincoln: No Reveal At NIAS!

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Originally Posted by Andrew L View Post
"will be revealed later in 2017"

Soooo NY auto show? or later as in LA auto show.
I think it is Ford's turn in the light, they have a lot to talk about, Lincoln has only so much, but maybe PDL is right about The NAIAS?..............

http://www.autoextremist.com/current...lling-air.html

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That the Detroit Auto Show (as longtime readers know, I refuse to call it the North American International Auto Show) is rapidly becoming an afterthought is not just a rumor, it’s sinking into the Abyss of Irrelevancy before our very eyes. With the L.A. Auto Show using its position on the calendar to great effect, and with the meteoric rise of the Consumer Electronics Show, the oddly named “NAIAS” is seeing manufacturers bailing left and right, skipping the show entirely.

Bentley, Jaguar Land Rover, Maserati, Mini, Porsche, Rolls-Royce and Tesla are all skipping next week's show. Once upon a time way back when, the Detroit show was a glorified regional auto show put on by the dealers. It was a dismal, insular exercise that was supposed to spur local sales in the grim winter months. The move to become the NAIAS was a good idea at the time, but nothing lasts forever.

What can be done? First of all, with the L.A., CES and New York shows rising in prominence, the name “NAIAS” itself has become meaningless.

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post #4 of 31 (permalink) Old 01-03-2017, 04:45 PM
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Re: Lincoln: No Reveal At NIAS!

Was told this by reps at LAIAS. Navi for NY was also confirmed to me by them.

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post #5 of 31 (permalink) Old 01-03-2017, 04:57 PM Thread Starter
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Re: Lincoln: No Reveal At NIAS!

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Originally Posted by gjrip View Post
Was told this by reps at LAIAS. Navi for NY was also confirmed to me by them.
So we are possibly looking at 2017 Show Dates: Apr 14 - Apr 23, 2017.

This would be really fast for Ford/Lincoln for a revealing of a model and getting the model to the showroom in 8 months (end of 2017).

Production Continental was revealed in Detroit, so was expecting production Navigator to do the same.

OR...Lincoln will do a special private event after the Detroit show ahead of the LA show, so all eyes and the buzz is on and about the New Navigator for a few months leading to the LA show. Kinda like Tesla does a up close and person event for current Tesla owners before the world has their turn. Lincoln could send a special invitation to current Lincoln, especially Navigator owners. Very posh and upscale.
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post #6 of 31 (permalink) Old 01-03-2017, 05:29 PM
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Re: Lincoln: No Reveal At NIAS!

That's a bummer.
But I think this show will be mostly focused on Ford and their electrification efforts, thus allowing Lincoln to have everyone's attention for Lincoln electrification in a future show.
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post #7 of 31 (permalink) Old 01-03-2017, 05:56 PM
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Re: Lincoln: No Reveal At NIAS!

Very disappointing, though I suppose understandable. What this effectively tells us is the Navigator is the last new vehicle to hit Lincoln showrooms for the next two years. Lincoln has been doing a concept, followed one year later by the production model, with the production model hitting showrooms late that same year. This should make next year's shows heavy on Lincoln concepts and a potential showing of an updated MKX. It's really going to make for a couple of really boring years as a fan though.
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post #8 of 31 (permalink) Old 01-03-2017, 06:30 PM
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Re: Lincoln: No Reveal At NIAS!

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Originally Posted by SP1966 View Post
Very disappointing, though I suppose understandable. What this effectively tells us is the Navigator is the last new vehicle to hit Lincoln showrooms for the next two years. Lincoln has been doing a concept, followed one year later by the production model, with the production model hitting showrooms late that same year. This should make next year's shows heavy on Lincoln concepts and a potential showing of an updated MKX. It's really going to make for a couple of really boring years as a fan though.
well...things change, BUT
afaik
the old chart is still mostly accurate:
this year = production Navi
cy2018/2019my = X-mce and C
cy2019/2020my = Aviator ("new entry 1") and a new Z
with anything else (Conti mce, "new entry 2"), beyond any forecasting's confidence-rating
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amazing how accurate that Oooooooooooooooold chart WAS...

• Navi info/pix
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• "The perception that a Lincoln is less, is more important than the reality that Lincoln is more than enough", SP1966
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post #9 of 31 (permalink) Old 01-03-2017, 06:37 PM Thread Starter
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Re: Lincoln: No Reveal At NIAS!




Lincoln has quite a bit going on over the next few years:

2017 - Production Navigator and start of sales in same year

2018 - Redesigned MKC and start of sales, New Aviator Concept.

2019 - Refreshed MKX with new Lincoln grille, Redesigned MKZ with new platform, and New Aviator

2020 - Lincoln coupe sharing new platform with new Mustang

And this does not include any electrified(hybrid/plug-in/EV) Lincoln models slated to launch before 2020.
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post #10 of 31 (permalink) Old 01-03-2017, 10:16 PM
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Re: Lincoln: No Reveal At NIAS!

What is the difference between redesign and re-engineering? Sounds like S650 is just a updated S550, I'm guessing in order to drop some weight and make it more flexible for Lincoln.
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