Re: Lincoln To Focus On Targeting Highest-Volume Luxury Segments
The fail of Lincoln was all because of poor design and craftsmanship. Today Lincoln do not have vehicles that have a very upscale design to wow foreign car owners. The only vehicles that is nice as of now is the MKX and the ok MKS. The up coming MKZ I think is nice. But to really grab buyers attention. It's all about the design, performance and reliability. Lincoln should know that. As I state what I am about to say it is common sense. A small and very unreliable company like Hyundai's of the past, came past the for Brand including its luxury brand. That should have gave the design director and engineers a wake up call to work hard that the drawing table. If this company fail, I would say its all because of lagging and not putting in quality time and to hire designers who are very passionate about design. It is easy Lincoln, it really is. I am getting my bachelors in Interior Design and it requires different phases and a concept goal. Before things get the final ok before production, I know that one can see if the design is a good deal or a bad deal to help attract people.