Lincoln bids for younger crossover buyers with MKC - Ford Inside News Community
 
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post #1 of 2 (permalink) Old 01-13-2013, 03:48 PM Thread Starter
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Lincoln bids for younger crossover buyers with MKC

Lincoln bids for younger crossover buyers with MKC
Automotive News
January 13, 2013
by Bradford Wernle

DETROIT -- The Lincoln MKC Concept makes its world debut at the Detroit show Monday, the second vehicle in a new generation of Lincolns aimed at young upscale customers.

Lincoln hasn't said when the production version will arrive, but it could be in showrooms as early as a year from now.

The MKC Concept is Lincoln's vision for its entry in a small segment that's rapidly growing in importance: compact luxury crossovers.

The segment grew 60 percent in 2012 and tripled in size over the last four years, Lincoln says. The growth has been led by vehicles such as the BMW X3, Audi Q5 and Range Rover Evoque.

Full article at link.
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post #2 of 2 (permalink) Old 01-13-2013, 08:14 PM
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Re: Lincoln bids for younger crossover buyers with MKC

Quote:
...Lincoln hasn't said when the production version will arrive, but it could be in showrooms as early as a year from now...

maybe Lincoln hasn't sent out engraved announcements yet
but imho it's common knowledge that the C will follow the pattern & timing of Z's intro


edit/cc from GMI:
perhaps my biggest surprise so far is:
Lincoln made it a 'young' vehicle (as much as I can judge)
without
it also being immature
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bids, buyers, crossover, lincoln, mkc, younger

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