Re: Lincoln Super Bowl ad
How about showing another luxury car with a sunroof next to the MKZ
Have a hot actress in front of each.
Show the 'other' car open its sunroof, and have the actress in front open her top partway.
Then show the MKZ top open all the way, and flash back to the actress in front of it start to unbutton all the buttons. Just before it would become censored, switch to a view from the drivers seat of the MKZ (showing the interior as well), and see the model's top fly off from behind.
The early bird gets the worm..but the second mouse gets the cheese.