Re: For Once and For All the CD4 Taurus is not Coming to the US
If over the many years we have not not learned to pay attention to what Ford does NOT say, we will miss the intention of the message.
“The Taurus built and sold in China was introduced as an all-new flagship sedan for China, designed specifically to meet the needs of the Chinese consumers. At the moment, there are no plans to offer this vehicle elsewhere,” von Essen says.
What's missing here is 'exclusively' which Ford uses quite a bit when making clear distinction on product availability. Meaning that the current China market Taurus with the STANDARD rear executive seating, won't be coming to NA, but Ford won't leave that gaping hole in their NA lineup.
But most importantly is "At the moment,..." tells the story.
At Ford, 'At the moment' just means we have not announced the product yet. We just went though this with Ranger(and I kept having to reminds us over and again the same points), are we really going to bite again???
Looking at the pursuit sedans, the Explorer is selling more than Taurus, but the the Dodge Charger sedan with better rear seating room is gaining sales momentum. Each year the cramped rear space of the current Taurus makes it less and less desirable. Fusion Hybrid Pursuit has even less rear space so can't fill the Taurus's shoes.
How is the large car market doing in the US. Chrysler 300 sales have maintained or grown slightly over the past 4 years. Taurus sales have steadily dropped because of packaging problems that get exaggerated each year, with comparison with a midsize SUV.
Would a $27k New Taurus compete with a $44k New Continental? Not at all.
So just like this post, the article is filled with assumptions. But the FACT is that Ford has been very careful with their words, and still NEVER stated the New Taurus is not coming to NA.