Ford's Flex Future in Flux? - Ford Inside News Community
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post #1 of 18 (permalink) Old 02-20-2012, 10:39 PM Thread Starter
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Ford's Flex Future in Flux?

Flex Future in Flux?
Ford Inside News
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I really, really like the Ford Flex. It's daring styling, cavernous, stylish and comfortable interior, and available EcoBoost engine are all true difference makers in the sea-of-beige segment in which it competes. Despite being a thoroughly wonderful crossover, sales never quite lived up to the very lofty (and unrealistic, I might add) expectations. With the Flex's platform-mate Explorer now a home run success, is there room for the funky Flex to stick around?

Full-year sales for 2009 totaled a very respectable 38,717, followed by 34,227 in 2010 and slipping to 27,428 in 2011. Carrying an average transaction price around $40,000, Flex's smaller sales numbers could easily be offset by a more generous profit margin. Ford also has claimed a Flex victory in attracting a very high conquest rates and coastal sales; a perennial trouble spot for the blue oval brand.

A restyled version of the Flex goes into production next week at Ford's Oakville, Ontario assembly plant alongside the smaller Edge crossover, as well as Lincoln's MKX and MKT. This refreshed Flex should carry through the 2015 model year, but what about after that?
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post #2 of 18 (permalink) Old 02-21-2012, 01:35 AM
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Re: Ford's Flex Future in Flux?

One has to wonder if its on an extended CD4...will Ford try and merge it with the S-Max and/or Galaxy.

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post #3 of 18 (permalink) Old 02-21-2012, 11:03 PM
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Re: Ford's Flex Future in Flux?

^ the S-Max and/or Galaxy areN'T big enough


I've seen stuff online indicating the Interceptors will run thru the end of 2016.

Imho the D3/4 won't die before the SuvCuv crazo's at Fomoco retire

therefor I expect one all-newnew tophat

but I still want the MKS stretched to the Flex/MKT's wlb
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post #4 of 18 (permalink) Old 02-22-2012, 09:29 AM
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Re: Ford's Flex Future in Flux?

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Originally Posted by 2b2 View Post
Imho the D3/4 won't die before the SuvCuv crazo's at Fomoco retire
Booth and Kuzak?
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post #5 of 18 (permalink) Old 02-22-2012, 04:42 PM
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Re: Ford's Flex Future in Flux?

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Booth and Kuzak?
dunno about Booth
don't think Mr. Kuzak was one
more like the faction that killed Merc starting with taking them out of Canada
got a feeling it's members of the board
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post #6 of 18 (permalink) Old 04-09-2012, 12:24 AM
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Re: Ford's Flex Future in Flux?

IMO, Ford has too many crossovers, but this isn't the one I would kill. The Edge and Explorer are far too close in range. I'd kill the edge, and have it be Escape, Explorer, Flex, in that order.
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post #7 of 18 (permalink) Old 04-12-2012, 01:29 PM
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Re: Ford's Flex Future in Flux?

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Originally Posted by megancheung View Post
IMO, Ford has too many crossovers, but this isn't the one I would kill. The Edge and Explorer are far too close in range. I'd kill the edge, and have it be Escape, Explorer, Flex, in that order.
You would kill one of Ford`s best sellers . . . Great! Ford sold 14,058 Edges last month scoring a net gain of 13.5% over March 2011, even outselling the Explorer.

I would kill none, each one has a function and each one seem to be performing instead of having one or two products trying to be jacks of all trades. Also Ford's flexible plants and on time production systems allow for not so hot sellers like the Flex to be produced profitable. I am not going to be second guessing Ford's product planing at this point.

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post #8 of 18 (permalink) Old 04-12-2012, 03:08 PM
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Re: Ford's Flex Future in Flux?

Ford does not have enough CUV/SUVs if you ask me. There is still room for a Bronco and the EcoSport.

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post #9 of 18 (permalink) Old 04-12-2012, 04:00 PM
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Re: Ford's Flex Future in Flux?

I would love if they made a true Bronco like the one from the 60s

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post #10 of 18 (permalink) Old 04-12-2012, 06:25 PM
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Re: Ford's Flex Future in Flux?

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Originally Posted by ausrutherford View Post
Ford does not have enough CUV/SUVs if you ask me. There is still room for a Bronco and the EcoSport.

Ford does not have enough cars either...........Thunderbird coupe..........Fusion coupe..........Taurus coupe


But a thought of a real Bronco is a great idea
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