Re: ford talking unibody ranger replacement
"While speaking at the 2013 Chicago Auto Show, Doug Scott, marketing manager for Ford Trucks, said there's still a market for a smaller pickup, but that buyers expect to see a larger differentiation between the smaller utility vehicles and their full size counterparts in price, capability and fuel economy."
That really is the key to all of this. I don't need to tow a whole lot, it is very unlikley that I will ever tow anything. So as long as I can move furniture with it if needed, pick up stuff at lowes, but I drive 20,000 miles a year and would like to gett better MPG. When I wrecked my ranger the problem I ran into when I bought my current truck is ....why wouldn't I buy a full size truck when I can buy full size for the same price as a small truck with a V6 that only gets 2 mpg better. There has to be a clear advantage for me in the future to consider a small truck, by either price or MPG.
If I wanted a high end truck or towed a lot full size would be the only option, but I normally go for a truck like the STX, XLT. $10K off is pretty normal for a full size truck around here $14K off right now for some trucks, you don't get thoes kind of discounts on small trucks, especially Tacoma's