Lincoln MKX Beats Undefeated Lexus RX in Value - Ford Inside News Community
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post #1 of 11 (permalink) Old 10-23-2007, 12:54 PM Thread Starter
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Lincoln MKX Beats Undefeated Lexus RX in Value

http://biz.yahoo.com/bw/071023/20071023005068.html?.v=1
SAN DIEGO--(BUSINESS WIRE)--Can a Ford beat a Toyota in Total Value? Yes! Although Ford Motor Company obtained only four Total Value leadership positions over the past four years, in 2007 Ford has added three additional wins to its collection: the Lincoln MKX, Ford Edge and Expedition EL. The Lincoln MKX is especially worthy, as it outscored the undefeated Lexus RX350. Although the Lexus brand name offers its customers a stronger belief in reliability and durability, the MKX product characteristics and features, specifically in areas as interior design, quality and roominess, offered at a lower price, makes each dollar spent on the MKX a better choice than the RX350.

The San Diego-based research firm Strategic Vision today announced the 2007 Total Value Index™ (TVI) results, based on the ratings of new vehicle owners. The calculation of TVI incorporates explicit statements that owners make about value (e.g. expected reliability, expected fuel economy, price paid, expected resale value, etc.). TVI also incorporates the importance of the variables that make up the ownership experience, and it is here that Strategic Vision finds “True Value” – the worth of the attribute weighed against the costs.

Toyota Motor Sales is still the company to beat in customer value; they have had 20 leaders in Strategic Vision’s Total Value Index™ (TVI) over the past four years. In 2007 they add four more, three for Toyota (Yaris, Yaris hatchback and 4Runner) and one for the Lexus LS430 (the leader in its segment since 2004). “Toyota has preached their foundational messages of quality and reliability consistently over many years, and customers have responded by placing their trust and their money into Toyota products, making Toyota the juggernaut it is today,” says Dr. Darrel Edwards, Founder and CEO of Strategic Vision

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post #2 of 11 (permalink) Old 10-26-2007, 04:40 PM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

This was posted 4 days ago, and I'm the only reply????????


Does anyone hang out here anymore???????????


I know how to get everyone all riled:

"....Imagine the results of the value question if they'd used an Edge for the comparison.

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post #3 of 11 (permalink) Old 10-26-2007, 05:11 PM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

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Originally Posted by megeebee View Post
I know how to get everyone all riled:

"....Imagine the results of the value question if they'd used an Edge for the comparison.

Riled???

headline:
MKX beats RX :: SO DOES EDGE!
blurb:
"Offering a high percentage of the MKX's creamy-goodness at a Still Lower $,
for those seeking Value in a smaller bite-size piece (ie price),
THE EDGE CAN'T BE BEAT!"

Riled???
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post #4 of 11 (permalink) Old 10-26-2007, 05:44 PM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

....just checking to see if there was anyone out there.

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post #5 of 11 (permalink) Old 10-28-2007, 06:33 PM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

It seems like the American car companies are catching up with the Imports.
the new RX from Tokyo show happens to be just a rehash of the same old lexus styling.

For Toyota/Lexus, there is nothing new under the sun. If you have ever been in a Lexus RX, its nothing special, really

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post #6 of 11 (permalink) Old 10-28-2007, 10:12 PM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

Quote:
Originally Posted by Mbukukanyau View Post
It seems like the American car companies are catching up with the Imports.
the new RX from Tokyo show happens to be just a rehash of the same old lexus styling.
For Toyota/Lexus, there is nothing new under the sun. If you have ever been in a Lexus RX, its nothing special, really
Yes they are, and thank God for that. Lexus forced Cadillac and Lincoln improvements.

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post #7 of 11 (permalink) Old 10-29-2007, 06:50 AM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

The Edge interior is very stylish, and more so than most in it's class. I love the look of the bright aluminum materials as well. Look what happens below if you just splatter it with wood decal... EEEEwww... It looks like a certain GM product.

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post #8 of 11 (permalink) Old 10-29-2007, 06:52 AM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

That should rile up a certain reader
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post #9 of 11 (permalink) Old 10-29-2007, 06:55 AM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

And of course, how it should look.

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post #10 of 11 (permalink) Old 10-29-2007, 09:40 AM
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Re: Lincoln MKX Beats Undefeated Lexus RX in Value

Glad to see that these new vehicles are so well regarded. Indeed, the new Lexus is a bit of a rehash, but that is evolutionary, as opposed to revolutionary design.
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