Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
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Lincoln gets all Mercury's ad dough
January 3, 2011 - 12:01 am ET
Ford Motor Co. will funnel all of the discontinued Mercury brand's advertising budget into Lincoln, says the head of the Lincoln National Dealer Council. That will fund a Lincoln marketing blitz.
"You'll see a lot stronger presence in the advertising of Lincoln in 2011," Bob Tasca Jr., chairman of the dealer council, told Automotive News. "We've got some pretty good products now. We just need to talk about them more."
" . . . artists' sketches of the redesigned 2013 MKZ sedan show it to be strikingly different from its Ford Fusion sibling . . . "
In October, Lincoln began a campaign featuring "Mad Men" actor John Slattery.
Ford declined to comment specifically on the ad push. But spokesman Christian Bokich wrote, in an e-mail, "We are preparing the way for seven new or significantly refreshed vehicles to be launched in the next four years."
Full text at the link
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