LINCOLN [Black Label]...what is it, what SHOULD it be? - Ford Inside News Community
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post #1 of 203 (permalink) Old 10-25-2012, 10:56 PM Thread Starter
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LINCOLN [Black Label]...what is it, what SHOULD it be?

thanks to new member, TaurusSHO there's trademark news that FLincMoCo has registerd "Black Label" for Lincoln
I posted this ON Lincoln's facebook page so:
urgent COMMENT ON FACEBOOK before Lincoln deletes it

so
What should a [Black Label] Lincoln be like?
&
Could there be other color 'Labels' coming?
&
What should they be?
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post #2 of 203 (permalink) Old 10-26-2012, 12:35 AM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

So Ford partners with Harley Davidson and Lincoln is partnering with Jack Daniels? As far as other colors they could do a nice Johnny Walker Red!! If only John DeLorean were still alive the could partner for a Snow White label!!
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post #3 of 203 (permalink) Old 10-26-2012, 02:05 AM Thread Starter
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

^ Johnnie Walker says they produce red, blue, black, and gold labels of Scotch whisky...

I'm thinking
[Black Label] for some kind of super-executive trim tho not nec. all that high-priced - maybe a trim that would cut-across all their other trims (which need cutting imho)
& going with the easy associations:
[Red Label] for performance
&
[Green Label] for a coming broad-range of electrified or partially-electrified vehicles
...
[White Label] might be a decent name for their 'Bespoke Program'
as in a blank white paper...you choose what it gets
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post #4 of 203 (permalink) Old 10-26-2012, 08:36 AM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

Quote:
Originally Posted by 2b2 View Post
^ Johnnie Walker says they produce red, blue, black, and gold labels of Scotch whisky...

I'm thinking
[Black Label] for some kind of super-executive trim tho not nec. all that high-priced - maybe a trim that would cut-across all their other trims (which need cutting imho)
& going with the easy associations:
[Red Label] for performance
&
[Green Label] for a coming broad-range of electrified or partially-electrified vehicles
...
[White Label] might be a decent name for their 'Bespoke Program'
as in a blank white paper...you choose what it gets
...and if they had announced 4 new lines, you would have already been contemplating 16!

I hope black label will be a new standard line with interiors and performance notched up a couple steps. It could offer a very unique look and feel.

The bespoke program should be different, and it should be all about customizing any vehicle at a premium price. This should include seats, seat covering, interior accents, digital dash configuration, interior color, exterior color and options.

The early bird gets the worm..but the second mouse gets the cheese.
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post #5 of 203 (permalink) Old 10-26-2012, 09:01 AM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

Black Lebel could be for Lincoln like the S line, M line, V line, AMG is for Audi, BMW, Cadillac and Mercedes-Benz ?

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post #6 of 203 (permalink) Old 10-26-2012, 12:28 PM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

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Black Lebel could be for Lincoln like the S line, M line, V line, AMG is for Audi, BMW, Cadillac and Mercedes-Benz ?
While I think that would be an awesome use of Black label unfortunately Lincoln doesn't have any vehicles nor the platform to back that up. None of the above listed companies water down their performance labels, they only put them on cars that can back up the claim and Lincoln will be laughed at if they put it on a front wheel drive faux performance car. It would be the equivalent of the mid 70's high performance sticker craze.
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post #7 of 203 (permalink) Old 10-26-2012, 06:06 PM Thread Starter
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

Quote:
Originally Posted by Logans Run View Post
...and if they had announced 4 new lines, you would have already been contemplating 16!...

actually
thinking just Black & White tho as I described them above

Lincoln don't need no stinkin' performance of ecologic LABELS
cuz ALL their vehicles need to have enough of those attributes
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post #8 of 203 (permalink) Old 10-26-2012, 06:19 PM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

Quote:
Originally Posted by 2b2 View Post

actually
thinking just Black & White tho as I described them above

Lincoln don't need no stinkin' performance of ecologic LABELS
cuz ALL their vehicles need to have enough of those attributes
So you're suggesting a racially divided Lincoln Motor Co.?
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post #9 of 203 (permalink) Old 10-26-2012, 06:50 PM Thread Starter
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

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So you're suggesting a racially divided Lincoln Motor Co.?
^ divided from the Ford Brand? as much as possible
divided within it itself? as little as possible
see Mission: Lincoln
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post #10 of 203 (permalink) Old 10-26-2012, 10:59 PM
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Re: LINCOLN [Black Label]...what is it, what SHOULD it be?

....Interesting. I'm starting to get antsy.
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