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post #1 of 77 (permalink) Old 11-01-2012, 02:08 PM Thread Starter
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Lincoln gets global management team led by Farley

Bradford Wernle
Automotive News -- November 1, 2012 - 12:04 pm ET

DETROIT -- As of today, Ford Motor Co.'s Lincoln luxury brand has a global management team.
Jim Farley, executive vice president of global marketing, sales and service, will now add a new job: global leader of Lincoln. Ford announced the change today as part of a shakeup of the company's senior management team.
Reporting to Farley, 50, will be Matt Van Dyke, who will become head of global marketing, sales and service executive for Lincoln. Van Dyke has been director of U.S. marketing communications for the Ford and Lincoln brands.
Replacing Van Dyke in the marketing communications job will be Kevin Koeppen, who has been advertising and media manager for Ford.
Lincoln also said that Andrew Frick will become Lincoln group marketing manager, effective Jan. 1. Frick's current title is general manager of Caribbean and Central America and Asia Pacific, export operations and growth.
The move helps clarify Ford's strategy for Lincoln, which had no clear brand chief until today.


Committed to brand
Ford executives have been eager to stress their commitment to the brand. Last month, Lincoln held an open house at its newly designated design studio to emphasize that its vehicles will not be tarted up versions of Fords. But Lincoln's previous top U.S. marketing executive, C.J. O'Donnell, 50, moved to a new position as head of marketing for Ford's electrified vehicle fleet in September, with no permanent replacement named until today.
Farley had not been the official head of Lincoln until now, but he has been the guiding force behind the brand's reinvention since Ford killed the Mercury brand at the beginning of 2011.
Drawing on his experience developing the Lexus brand during his years at Toyota, Farley has been a prime architect of Lincoln's plan to reinvent itself by offering a new style of customer care based on the service offered at boutique luxury hotels.


On to China
Lincoln is touting the 2013 MKZ sedan as the first vehicle in a new generation of Lincolns designed to lure a new, younger generation of customers.
Ford recently announced it would launch Lincoln in China, the world's largest auto market, in 2014. Lincoln is sold in 22 countries, but the United States accounts for about 90 percent of its annual sales.
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post #2 of 77 (permalink) Old 11-01-2012, 03:56 PM
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Re: Lincoln gets global management team led by Farley

22 Countries eh? I didn't think it was that many.

1. USA
2. Canada
3. Mexico
4. Japan
5. Bahrain
6. Jordan
7. Kuwait
8. Lebanon
9. Oman
10. Qatar
11. Saudi Arabia
12. United Arab Emirates
13. Yemen
14. Virgin Islands
15. Puerto Rico
16. American Samoa
17. Guam
18. North Mariana Islands

China would be 19 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.

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post #3 of 77 (permalink) Old 11-01-2012, 04:16 PM Thread Starter
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Re: Lincoln gets global management team led by Farley

Quote:
Originally Posted by Andrew L View Post
22 Countries eh? I didn't think it was that many.

1. USA
2. Canada
3. Mexico
4. Japan
5. Bahrain
6. Jordan
7. Kuwait
8. Lebanon
9. Oman
10. Qatar
11. Saudi Arabia
12. United Arab Emirates
13. Yemen
14. Virgin Islands
15. Puerto Rico
16. Virgin Islands
17. Puerto Rico
18. American Samoa
19. Guam
20. North Mariana Islands

China would be 21 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.
I was surprised too. I thought there was like 5 or 6 countries that sold Lincoln.
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post #4 of 77 (permalink) Old 11-01-2012, 04:30 PM
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Re: Lincoln gets global management team led by Farley

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Originally Posted by nruggiero View Post
I was surprised too. I thought there was like 5 or 6 countries that sold Lincoln.
Please review my list, I had duplicates on there I now see 18...

And becuase I love lists

[ATTACH=CONFIG]3331[/ATTACH]

Interesting that a few countries still show the Town Car.

Navigator is sold EVERYWHERE, Lincoln's true flagship?

MKZ not sold in the middle east perhaps because the Mondeo is sold there and is a better product than the current MKZ?
Attached Images
File Type: jpg dee.jpg (20.0 KB, 11 views)

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post #5 of 77 (permalink) Old 11-01-2012, 05:53 PM Thread Starter
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Re: Lincoln gets global management team led by Farley

Quote:
Originally Posted by Andrew L View Post
Please review my list, I had duplicates on there I now see 18...

And becuase I love lists

[ATTACH=CONFIG]3331[/ATTACH]

Interesting that a few countries still show the Town Car.

Navigator is sold EVERYWHERE, Lincoln's true flagship?

MKZ not sold in the middle east perhaps because the Mondeo is sold there and is a better product than the current MKZ?
Nice list, Andrew! It's interesting that Yemen only has the Navigator.

The Mark LT in Mexico still doesn't make sense. I wonder when or if it will be discontinued.
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post #6 of 77 (permalink) Old 11-02-2012, 12:22 AM
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Re: Lincoln gets global management team led by Farley

ok so this now:
[ATTACH=CONFIG]3331[/ATTACH]

& 2014 = CHINA

so what would we like added in 2013?
- I'd hope the Z would go in every Lincoln showroom everywhere
- would Russia be too much? or better after China?
(my patience is GONE
how I wish the MKuGa was ready sooner!!)
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post #7 of 77 (permalink) Old 11-02-2012, 08:03 AM
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Re: Lincoln gets global management team led by Farley

Quote:
Originally Posted by 2b2 View Post
ok so this now:
[ATTACH=CONFIG]3331[/ATTACH]

& 2014 = CHINA

so what would we like added in 2013?
- I'd hope the Z would go in every Lincoln showroom everywhere
- would Russia be too much? or better after China?
(my patience is GONE
how I wish the MKuGa was ready sooner!!)
Me too I think the Z should be everywhere, I think they can now since the Fusion will be the same as the Mondeo and the MKZ was developed to be better than the Fusion. I wonder if they will bring the Navigator to China? I am wondering if CERTAIN European countries would accept Lincoln. But if they offer it in one they probably have to offer it in all, not really sure how that works. I know there was a guy who used to post on the Lincoln FB page from Poland who imported an MKS, plus we know Poland has a huge Mustang following so they may accept Lincoln just throwing ideas out there.

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post #8 of 77 (permalink) Old 11-02-2012, 10:49 AM
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Re: Lincoln gets global management team led by Farley

Quote:
Originally Posted by Andrew L View Post
22 Countries eh? I didn't think it was that many.

1. USA
2. Canada
3. Mexico
4. Japan
5. Bahrain
6. Jordan
7. Kuwait
8. Lebanon
9. Oman
10. Qatar
11. Saudi Arabia
12. United Arab Emirates
13. Yemen
14. Virgin Islands
15. Puerto Rico
16. American Samoa
17. Guam
18. North Mariana Islands

China would be 19 by my count. Unless I am missing some. I thought South Korea was included but I went on their website and couldn't find Lincoln.
South Korea


Also, not sure why they said "countries" for some of those are not countries but are territories of the US. "Markets" would be a better.

Have Ford Sales in Markets Not Included in this POST? Email Me

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post #9 of 77 (permalink) Old 11-02-2012, 11:19 AM
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Re: Lincoln gets global management team led by Farley

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Originally Posted by ausrutherford View Post
South Korea


Also, not sure why they said "countries" for some of those are not countries but are territories of the US. "Markets" would be a better.
Found it, its a tiny link at the top of the Ford S. Korea website that says Lincoln!

They only have the MKS, MKX, and MKZ... NO NAVIGATOR!

On an unrelated note they sell the F-150 and World Ranger side by side in Panama!!!

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post #10 of 77 (permalink) Old 11-02-2012, 11:28 AM
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Re: Lincoln gets global management team led by Farley

Quote:
Originally Posted by Andrew L View Post
Me too I think the Z should be everywhere, I think they can now since the Fusion will be the same as the Mondeo and the MKZ was developed to be better than the Fusion. I wonder if they will bring the Navigator to China? I am wondering if CERTAIN European countries would accept Lincoln. But if they offer it in one they probably have to offer it in all, not really sure how that works. I know there was a guy who used to post on the Lincoln FB page from Poland who imported an MKS, plus we know Poland has a huge Mustang following so they may accept Lincoln just throwing ideas out there.
Lincoln in Europe? I cant see what car or truck, except the next MKZ, could sell well in Europe. And the MKZ will sell in small numbers, because is a big car for european standars. Lincoln need a compact, RWD car to figth in Europe, there is no other way. A compact car and a compact crossover.

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