Re: 2015 Lincoln Navigator spied for the first time!
While I prefer names, I am not completely opposed to alpha numerics but they have to make some sense. The MK* names don't. Perhaps, if the designations conveyed a sense of where the models fall in the brands' hierarchy (3-series, 5-series, 7-series, etc.) or if they included numbers to express the displacement of the powerplant it might work. MKZ in my mind should be the last or top model, not the entry level one.
So say we all...