Re: FCA product strategy briefing Tuesday - Free Press
I hope that Sergio isnt as conffused as i am with FCA ( Fiat Chrysler Automobiles). Too many brands, before and more after the merge ( or Chrysler acquisition??). Before the merge: Fiat, Alfa Romeo, Lancia, Ferrari, Maserati in Europe. Chrysler, Dodge,Jeep in USA, total:8. After the merge: Fiat, Alfa Romeo,Ferrari, Maserati, Chrysler, Dodge, Ram, SRT, Jeep. Total: 9
Chrysler Division in USA was, in the past, the Lincoln or Cadillac for de Dodge customers... today, is not a luxury or near luxury brand. Is the equivalent of Ford or Buick. Alfa Romeo a BMW competition? really??? I dont think so. Why not to try to recover Chrysler Division as a luxury or near luxury division for USA and Italy?. Maserati is already figthing in the luxury arena...with the entries from upper BMW, Mercedes-Benzes to lessers Bentleys.
Maybe the role for Alfa is the premium entusiast sport cars market... not BMW, maybe Mini, Lotus.
In the USA side, Ram must return to Dodge, SRT must be a trim for sport Dodges, Jeeps and Chryslers, as in the past.
The ideal FCA line up for me is:
Basic brands: Fiat, Dodge (including trucks)
Near luxury brand: Chrysler
SUV-Crossovers expert: Jeep
Sport premium brand: Alfa Romeo
Luxury brand: Maserati
Exotic cars brand: Ferrari