Re: FCA product strategy...
Looking at how Jeeps lineup compares with what Ford offers now...
Renegade - EcoSport
Compus - With Escape moving up in size with next gen, it opens a space for this segment.
Cherokee - Escape
Grand Cherokee - Explorer
Is it just me or does it seem like Ford needs to grow as a company so they can have even more consistent vehicle launches, especially to target new segments. It just seems Ford tends to launch toward the end of the segment cycle. When Ford does a refresh, it seems as if they should be launching a new model, but instead just call it a new model.
Just thinking, if Mercury was still alive, would Ford be a larger company to support new/refreshed models of Mercury vehicles, while Ford and Lincoln vehicles maintained their current launch schedule.
It just seems like Ford still lets models get too old and sales drop too low for too long before Ford replaces them. For NA: Fiesta, Focus, C-Max, Taurus, MKT, Flex, MKS, Edge, MKX, previous gen Mustang are examples. Each time blaming the 'market/consumer demand', while the competition launching newer vehicles in same segments have month over month sales increases.