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post #1 of 38 (permalink) Old 05-04-2014, 04:17 PM Thread Starter
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FCA product strategy...

Expect Fiat Chrysler Automobiles to shape the image of each brand - Detroit Free Press
May 4, 2014
By Mark Phelan


Fiat Chrysler Automobiles will refine its product strategy this week with a slew of new models from Chrysler, Dodge, Fiat and Alfa Romeo in a marathon strategic briefing Tuesday in Auburn Hills.

Among other news, expect:

■ A redefinition of Dodge centered on American muscle.

■ Only the Chrysler brand will sell the next generation of the minivan. The product-starved brand will add models in segments where it doesn’t currently compete.

■ Jeep to announce plans for new vehicles...

■ Ram...

■ Alfa Romeo to introduce several new models in 2015-16, with more to follow as the brand strives for a broad model line to compete with Audi, BMW, Cadillac, Lexus and other leading luxury brands.

■ New models to advance Fiat’s evolution...

■ Ferrari...

■ Maserati...

Many brands, questions...
...“The Chrysler division has been in dire need of a solid brand definition,” independent auto analyst Michelle Krebs said. “Every owner of Chrysler has struggled with what the Chrysler nameplate means. The division, if it is to exist in the future, is also in need of substantial new product.”...

What's the outlook?
Will Fiat Chrysler do a better job delivering on Tuesday’s promises than it did on the five-year plan Marchionne delivered in Auburn Hills on Nov. 4, 2009? Some of those cars and trucks never made it off the drawing board...

...“There was a lot of shooting from the hip in the first plan,” (Edmunds senior analyst Bill) Visnic said. “This time around, people expect more information.”...

...Chapter 2 begins Tuesday, as Marchionne’s team works to make Fiat and Chrysler more than the sum of their parts with sharply defined brands and significantly expanded model lines.

plenty More

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post #2 of 38 (permalink) Old 05-04-2014, 06:02 PM
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Re: FCA product strategy briefing Tuesday - Free Press

So I guess this means Chrysler is officially no longer a luxury brand.
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post #3 of 38 (permalink) Old 05-04-2014, 07:58 PM
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Re: FCA product strategy briefing Tuesday - Free Press

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Originally Posted by Dequindre View Post
So I guess this means Chrysler is officially no longer a luxury brand.
I thought Sergio wanted to Chrysler to be a luxury brand.

Fiat has way too many brands, and they're trying to reinvent Chrysler's brands to avoid overlap. I don't think that will help enough, IMO. I wouldn't be surprised if FCA nixes Dodge.

Ugh, I wish Chrysler was independent again. It's so hard to be an American car enthusiast with the way things have been.
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post #4 of 38 (permalink) Old 05-04-2014, 08:26 PM
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Re: FCA product strategy briefing Tuesday - Free Press

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Originally Posted by nruggiero View Post
I thought Sergio wanted to Chrysler to be a luxury brand.

Fiat has way too many brands, and they're trying to reinvent Chrysler's brands to avoid overlap. I don't think that will help enough, IMO. I wouldn't be surprised if FCA nixes Dodge.

Ugh, I wish Chrysler was independent again. It's so hard to be an American car enthusiast with the way things have been.
Right with you. I'm still waiting for the Imperial and the ME Four-Twelve, obviously these will not happen because they would overlap with Alfa/Maserati(Imperial) and Ferarri(MFT).
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post #5 of 38 (permalink) Old 05-04-2014, 09:01 PM
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Re: FCA product strategy briefing Tuesday - Free Press

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Originally Posted by LetsRace View Post
Right with you. I'm still waiting for the Imperial and the ME Four-Twelve, obviously these will not happen because they would overlap with Alfa/Maserati(Imperial) and Ferarri(MFT).
I guess it's good that Alfa will get some much needed attention. Chrysler was never really a true luxury brand for most of its life, but I did always have dreams of them becoming one.

FCA's future structure might look like:

Fiat=Scion
Chrysler=Honda
Ram Trucks=Ford Trucks
Jeep=Land Rover
Alfa Romeo=BMW
Maserati=Bentley
Ferrari=Lamborghini

On a related note, Fiat's CNH Global makes some crappy construction and farm equipment. I'd like to see Fiat exit the agricultural and construction equipment business. It has got to be a big distraction for them. Fiat needs to focus on making the best transportation equipment in the world, and I might start to accept them as a quality automobile manufacturer.
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post #6 of 38 (permalink) Old 05-04-2014, 09:03 PM
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Re: FCA product strategy briefing Tuesday - Free Press

Quote:
Originally Posted by nruggiero View Post
I guess it's good that Alfa will get some much needed attention. Chrysler was never really a true luxury brand for most of its life, but I did always have dreams of them becoming one.

FCA's future structure might look like:

Fiat=Scion
Chrysler=Honda
Ram Trucks=Ford Trucks
Jeep=Land Rover
Alfa Romeo=BMW
Maserati=Bentley
Ferrari=Lamborghini

On a related note, Fiat's CNH Global makes some crappy construction and farm equipment. I'd like to see Fiat exit the agricultural and construction equipment business. It has got to be a big distraction for them. Fiat needs to focus on making the best transportation equipment in the world, and I might start to accept them as a quality automobile manufacturer.
CNH is technically a separate company now.

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post #7 of 38 (permalink) Old 05-04-2014, 09:04 PM
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Re: FCA product strategy briefing Tuesday - Free Press

Quote:
Originally Posted by nruggiero View Post
I thought Sergio wanted to Chrysler to be a luxury brand.

Fiat has way too many brands, and they're trying to reinvent Chrysler's brands to avoid overlap. I don't think that will help enough, IMO. I wouldn't be surprised if FCA nixes Dodge.

Ugh, I wish Chrysler was independent again. It's so hard to be an American car enthusiast with the way things have been.
It won't be Dodge that gets the nix......

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post #8 of 38 (permalink) Old 05-04-2014, 09:40 PM
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Re: FCA product strategy briefing Tuesday - Free Press

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Originally Posted by ausrutherford View Post
CNH is technically a separate company now.
That's good news.

Quote:
Originally Posted by ausrutherford View Post
It won't be Dodge that gets the nix......
SRT?
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post #9 of 38 (permalink) Old 05-05-2014, 11:40 AM
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Re: FCA product strategy briefing Tuesday - Free Press

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That's good news.


SRT?
Seems like I read somewhere that Dodge is outselling Chrysler? I really don't want either brand to be discontinued. It would hurt American jobs and I'm never for that.
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post #10 of 38 (permalink) Old 05-05-2014, 02:10 PM
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Re: FCA product strategy briefing Tuesday - Free Press

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Originally Posted by scford58 View Post
Seems like I read somewhere that Dodge is outselling Chrysler? I really don't want either brand to be discontinued. It would hurt American jobs and I'm never for that.
Not really. Chrysler's product portfolio will be expanded, and Chrysler could get a much better pony car to better compete with Ford and Chevrolet. Almost every mainstream brand has their performance vehicles, and the Chrysler brand has to deliver if they want to be competitive.
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