Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream - Ford Inside News Community
 
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post #1 of 5 (permalink) Old 05-06-2014, 12:02 PM Thread Starter
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Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

Gardner set a sales target of 800,000 units by 2018, which marks an increase of 350,000 units compared to its 2013 sales results. That's a pretty big ask for a brand that's struggled to define itself over the past decade.

Naturally, then, Chrysler will need some new product to hit that goal. Leading the charge will be a "thoroughly refreshed" 300 sedan, which we can expect to see later this year at the Los Angeles Auto Show. Considering the 300's 2011 arrival, this fits in nicely with the average automotive life cycle.

Following the 300's refresh, 2016 will see the arrival of the Chrysler 100, a C-segment offering that will challenge the likes of the Ford Focus, Honda Civic, Toyota Corolla and Chevrolet Cruze. The 100 may be the most important vehicle in the Chrysler brand's five-year plan, as it will mark its entry into one of the hottest segments in the auto industry.

http://www.autoblog.com/2014/05/06/c...ybrid-minivan/
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post #2 of 5 (permalink) Old 05-06-2014, 10:01 PM
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Re: Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

Quote:
..."The Chrysler brand is not luxury – it's not premium. Chrysler is the mainstream American brand," brand CEO Al Gardner said during today's presentation...
imho
Chrysler oughta TRY to be More upscale than the FORD BRAND!
.
. .
. . .
. . . . which WON'T be easy!!
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post #3 of 5 (permalink) Old 05-06-2014, 10:38 PM
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Re: Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

That is a lofty goal for sure. I wish them luck in achieving it.....but only if it does not compromise Ford sales

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post #4 of 5 (permalink) Old 05-07-2014, 09:19 AM
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Re: Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

Almost doubling in 4 years? Has any full-size brand ever done that? I mean it's one thing if someone like Tesla does it, but a well-established brand like Chrysler? I have a tough time believing that!



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post #5 of 5 (permalink) Old 05-07-2014, 02:41 PM
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Re: Chrysler 100, midsize CUV and plug-in hybrid minivan launch bid to go mainstream

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Originally Posted by paul8488 View Post
Almost doubling in 4 years? Has any full-size brand ever done that? I mean it's one thing if someone like Tesla does it, but a well-established brand like Chrysler? I have a tough time believing that!
They must really be counting on the 200.
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