124 Spider to be reborn as Fiat's MX-5? - AutoExpress
11 Feb, 2015 - Richard Ingram
Exclusive: Insider sheds more light on Mazda MX-5's sister car – it could see famous Fiat 124 Spider badge return
The sister car to the new Mazda MX-5 will be badged as a Fiat, Auto Express can now confirm...
Until recently, the Fiat Chrysler Group rear-wheel-drive two-seater was set to wear an Alfa Romeo badge, but a U-turn from CEO Sergio Marchionne meant how the roadster would be branded was up in the air, until now.
A company insider told us “all Alfa Romeos need to be 100 per cent Italian”. That backs up Marchionne’s earlier comments that no Alfa would be built outside Italy on his watch.
And as part of the joint venture agreement with Mazda, both cars are to be made at Mazda’s factory in Hiroshima, Japan. According to our source, the agreement between Fiat and Mazda is that the MX-5 will launch first and take centre stage in 2015, with Fiat’s alternative offering coming 12 months later.
News also broke last week of a pair of Fiat trademark applications in the US – for the ‘Fiat 124’ and ‘Fiat 124 Spider’ nameplates, suggesting they’re being readied for a return...
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but I'm wondering if a third Brand could be used in the U.S.?