from Hero to ZERO: TOYOTA only top5 to LOSE MARKET SHARE - Ford Inside News Community
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post #1 of 2 (permalink) Old 01-15-2009, 10:26 PM Thread Starter
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from Hero to ZERO: TOYOTA only top5 to LOSE MARKET SHARE

Not Saved By Zero: Toyota looking to ramp up rebates - Autoblog
by Jeremy Korzeniewski on Jan 15th 2009 at 5:29PM

Remember that horrible "Saved by Zero" campaign (no, not that one) that Toyota ran late last year? Besides producing some of the worst commercials the world has ever seen, it was a failure when it came to its singular goal of selling more cars and trucks. Toyota was the only automaker in the top five that actually lost market share at the end of the year, despite running its 0% financing deals. So, what's next? Incentives. . . .

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(four dots used after "Incentives. . . ." to mimic Beethoven's 5th (iirc))

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post #2 of 2 (permalink) Old 01-16-2009, 01:54 PM
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Re: from Hero to ZERO: TOYOTA only top5 to LOSE MARKET SHARE

Sounds like the true value of the brand is beginning to shine through. How is it that this diamond of brands lost ground against such “lowly brands” as Ford and Chevy. I have always thought Toyotas are overpriced appliances. It seems in hard economic times, people see through the spin.
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