Rolls-Royce Presses Onward With Global Dealership Expansion - Ford Inside News Community
LinkBack Thread Tools
post #1 of 1 (permalink) Old 11-27-2012, 08:33 PM Thread Starter
FIN Moderator
nruggiero's Avatar
Join Date: Jul 2010
Location: Metairie, LA
Posts: 2,104
Rolls-Royce Presses Onward With Global Dealership Expansion

By Kurt Ernst
Nov 27, 2012

While the economy in Europe may be struggling, there is no shortage of wealth in the Asia-Pacific region, which has now surpassed North America in the the number of high-net worth individuals.

In fact, the number of households exceeding $5 million in net worth will grow at three to five percent annually in the coming years, according to numbers published by Bloomberg. That translates to opportunity for ultra-luxury brands like Rolls-Royce.

Over the next five years, Rolls-Royce hopes to expand its dealer network from 105 global outlets to 120, targeting growing wealth in places like China, Thailand, Vietnam and Russia. Even South America is being eyed, as Chile is viewed as an untapped market with great potential.

To help drive demand, Rolls-Royce has updated its flagship car, the Phantom, and is reported to be working on a new model for the 2014 model year, most likely a coupe variant of its luxury-performance Ghost.

Despite the downturn in Europe, Rolls-Royce head Torsten Mueller-Oetvoes expects that 2012 sales will (modestly) outpace the record sales of 3,538 cars in 2011. In his words, “I am very confident that we’ll sell at least one more this year.”

Growth in Russia, China and the Middle East has offset the loss of sales in Europe, but Mueller-Oetvoes knows that increasing demand can come at a cost. Addressing this point, Mueller-Oetvoes said, “Our goal is to grow sustainably and not chase volume. Rolls-Royce will remain exceptional.”

As will its buyers, regardless of the market that they call home.
nruggiero is offline  
Sponsored Links

dealership, expansion, global, onward, presses, rollsroyce

Quick Reply

Register Now

In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome