^ GOOD to see you here again, Sal!
I agree, and yet I disagree. I'm flexible like that!
imho this deserves its own
the "Tiers" have always mystified me somewhat so I just go with 3's
Mainstream ... RR,Bentley,& exotics(Ferarri etc) ... and everything else
then Mainstream I break into 3 again: Cheapo - regular - & winners-or-over-priced.
3) I think the jury is out on whether non-traditional brands are viable right now. I think, fundamentally and philosophically, BMW and Lexus won the luxury wars. Their brand promises and style have trumped all others. As far as the media (and increasingly the public) is concerned, you have to offer BMW-like luxury sport balance and Lexus interior-like design and comfort to be considered viable as a luxury vehicle right now...
The middle category is tough. Six digit S-class I guess is near the top, tho I rate the Jaguar XJ higher for soul & esprit.
Imho BMW is losing the war - or already lost - since I see them as abandoning their DNA trying to out-lexus Lexus (the 3er is/WAS BMW imho & their other models too 'me-too') ... Actually kinda thinking BMW AND Lexus would like to be Jaguar but just don't have the innate CHARM to carry it off.
I definitely see Lincoln belonging in this category - just don't know yet where FLincMoCo is aiming (eventually). ((Mercury I see as the LINE between mainstream and the Lux/special-but-not-TOO-obnoxious group)) and the Fwd BMW's & MB's are dipping BELOW that line. ((Oh! and Jag might be the LINE between middlers & tippytop)).
Stuck in my mind is Lincoln's "luxury without guilt" routine they had a couple years ago & probably imho is no longer totally valid. Kinda hope they decide to be just a bit 'naughty' AND unrepentant (tho still GREEN
The main thing that bugs me is, Lincoln may have all the time in the world to get wherever they want to go, BUT I DON'T...and would really like to see how this phase turns out
imho our world is getting "poorer" and for the current tech-level, simply Used-Up.
I fear the oligarchs & plutocrats turning to extreme measures against the 90+% to maintain their "jetset" lives of the rich and anonymously-infamous.