Re: Ford US Announces December and YTD 2012 Sales
Not bad sales report - Ford was going against strong comps in December 2011 whereas Government Motors wasn't. Ford is still seeing new model lags in sales likely due to low inventory. Government Motors wishes its new Camry were selling - it is dropping like a rock and the only reason the old Silverdodo sold well is because of huge incentives and people likely saw the new version and said "if I'm going to buy this old model with new sheetmetal, let me buy it at a significant price discount since nothing has really changed."
Interesting - both Buick and Cadillac are experiencing cannibalism - low rent models stealing sales from existing models. You just don't introduce a low rent model with lower margins and not do something to make your next level models even better. Most of all the gains in Buick and Cadillac are coming from new nameplate additions, and not from existing nameplates. There is about 10 months more of this left in the existing models before the reality of how dreadful they are stunts sales like it always happens at Buick and Cadillac. You'll never see the old Ford Escape and Fusion effect at these two brands - they never have models sell better the longer they exist.