ditto the THANKS, artandcolour
in addition to the bad timing Economy-wise,
imho it may have been a very different story a bit later, say 1964-6,
The Industry HAD
gone thru a couple sea-changes already, breaking out of the pre-war forms into what I think of as the (Hudson)'bathtub' styling...
and then over-blown&finned 'land-yatchs'...
Can't help but wonder what Edsels could have been Post-
the Renaissance of Continental-Tbird-Mustang(and want to add --RIVIERA),
that in my mind, created the modern car Form < which has not yet been supplanted ...only refined in the following 40+ years (imho)!!
intro'ing at one of the most far-out swings of the styling pendulum