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Old 04-30-2012, 06:37 PM Thread Starter
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Re: Ford on Fleet Sales

Ford Exec Makes Case for Fleet - UsedCarNews
Ted Craig - Monday, 16 April 2012 10:19

...Kevin Koswick, Ford Motor Co.s director of North American fleet, lease and remarketing operations, recently told the Automotive Press Association that fleet sales are vital to his company...

...Koswick said the mistake made in the last decade was allowing a glut of vehicles to be sold into rental fleets.

He said Ford works now to create a better mix between the various customers...

...Fleet sales have literally become a science. Ford uses mathematical models to ensure the fleet mix maximizes residuals.

As a result, Ford now brings among the highest auction prices in the industry, Koswick said. The average price stands at $17,000...

...Rental sales actually make up the smallest portion of Fords fleet sales.

A bigger focus is on work vehicles. For example, about 75 percent of police vehicles are Fords.
A challenge facing Fords fleet department today is the growing demand among government fleets and others for alternative energy vehicles. Ford offers compressed and liquid natural gas units to meet this demand...


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