Focus RS WRC
Join Date: Sep 2010
Location: upstate New York
Re: New Ford Commercial Ditches Logo, Doesn’t Mention Brand
I saw the Ford commercial last night. They almost look like vehicles that are styling proposals and not the actual production models. This ad campaign is a good concept. It keeps you guessing what are the vehicles. Wondering if this approach would work for Lincoln to shake the "current" image and show something completely new beginning with the MKZ plus future models about to be launched. Saw the new MKS commercial last night as well. It's better than the current MKZ commercial but the whole effect is still too dry. The new MKS commercial is a step in the right direction but needs more to keep my attention. Perhaps a "Drive Everything Else First" (used when the MK8 was introduced) campaign could work?