Autoblog: REPORT: "Buy American" still sways shoppers - Ford Inside News Community
LinkBack Thread Tools
post #1 of 1 (permalink) Old 09-28-2007, 11:12 AM Thread Starter
Ford Falcon Ute
SobeSVT's Avatar
Join Date: Feb 2007
Location: Sobe, FL
Posts: 4,679
Send a message via AIM to SobeSVT
Autoblog: REPORT: "Buy American" still sways shoppers

REPORT: "Buy American" still sways shoppers
by Jonathon Ramsey

The J. D. Power Escaped Shopper Study examines why customers look at one model of car, but ultimately buy another. The result: when it came to choosing a domestic or an import vehicle, shoppers chose one or the other for different reasons.

According to J.D. Power, almost 80% of new-vehicle buyers limit their considerations to only domestic or only imported cars. (A recent Wall Street Journal piece on Detroit's perception gap said 54% of buyers are "import intenders," who only consider foreign cars.) Buyers who chose American generally did so because they simply didn't want to buy an import, with price -- the lack of incentives, say -- being a secondary consideration. Import buyers cited issues with interiors, reliabibility, gas mileage, and resale value as reasons for not buying domestic.

Coming to the same conclusion that the Wall Street Journal did, a J. D. Powers research manager said "These findings point to continued difficulties for the Big Three in Detroit as they try to win back some of the market share they lost to the imports. It also suggests that too few U.S. consumers have caught on to the fact that cars and trucks offered by Detroit automakers are in many cases as good, if not better, than their rivals from Asia and Europe."

for more CLICK HERE

SobeSVT is offline  
Sponsored Links

autoblog, buy american, report, shoppers, sways

Quick Reply

Register Now

In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome