Ford Wins Owner Loyalty Awards - R.L.Polk - Ford Inside News Community
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post #1 of 4 (permalink) Old 01-16-2013, 06:28 PM Thread Starter
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Ford Wins Owner Loyalty Awards - R.L.Polk

Ford Earns Top Marks in Polk Automotive Loyalty Awards...
Polk Automotive
17th annual event honors manufacturers for consumer loyalty in 2012

Tuesday, January 15, 2013

SOUTHFIELD, Mich. (Jan. 15, 2013) Ė Ford Motor Co. earned top honors for the third consecutive year during the 17th annual Polk Automotive Loyalty Awards presented this evening at the Automotive News World Congress in Detroit. Ford was honored with awards for Overall Loyalty to Manufacturer and Overall Loyalty to Make. The Ford F-Series also won in the Mid-/Full-size Pickup category for the 15th time.

A Polk analysis attributes Fordís owner loyalty success this year to its shorter product refresh cycles, a customer-focused lease end process and the companyís competitive product lineup across most vehicle segments.

"We are honored that our customers continue to choose Ford and Lincoln products. Each day, we and our dealers strive to earn their loyalty by providing exceptional sales experiences and a great consumer value proposition driven by high fuel economy, smart technology and safety," said Ken Czubay, vice president of Marketing, Sales and Service, Ford Motor Company...

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other loyalty categories Ford won:
African American Market Loyalty to Make
Luxury Car (MKZ)
Sports Car (Mustang)
Mid-/Full-size pickup (F-150)

"The perception that a Lincoln is less, is more important than the reality that Lincoln is more than enough" SP1966
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post #2 of 4 (permalink) Old 01-16-2013, 08:09 PM
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Re: Ford Wins Owner Loyalty Awards - R.L.Polk

Kudo's to Ford/Lincoln.

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post #3 of 4 (permalink) Old 01-16-2013, 11:00 PM
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Re: Ford Wins Owner Loyalty Awards - R.L.Polk

Lincoln won an award? that is impossible!

Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
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post #4 of 4 (permalink) Old 01-18-2013, 01:28 PM
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Re: Ford Wins Owner Loyalty Awards - R.L.Polk

Here's the same article, but from WSJ...
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