Ford India plans new sedan to take on DíZire and Etios (Replacement for Ikon) - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 1 (permalink) Old 02-10-2011, 11:38 PM Thread Starter
The Spaminator
 
ausrutherford's Avatar
 
Join Date: Jul 2008
Location: Death Valley, South Carolina
Posts: 5,790
Blog Entries: 19
Ford India plans new sedan to take on DíZire and Etios (Replacement for Ikon)

Ford plans new sedan to take on DíZire and Etios
By Saahil Anant
Feb 10 2011
Mydigitalfc.com

Indiaís fourth largest carmaker, Ford India, plans to build a new India-specific mid-size sedan to replace the old laggard Ikon and challenge Maruti Suzukiís Swift Dzire and Toyotaís Etios, according to an industry executive with direct knowledge of the companyís plan. The new sedan is likely to be launched next year.

Last month, Ford stopped production of the decade-old Ikon, a model that made it popular in India. The carmaker has started contacting suppliers for critical parts such as engine components for the new sedan, the industry executive added.

Nigel Wark, executive director of marketing and sales, Ford India, refused to divulge details about the new product, but confirmed that the company has stopped production of the Ikon. ďThe Ikon will make way for other products. We never make any specific product announcements and our plan is to launch eight new vehicles by 2015,Ē he said.

Automakers are focusing on sedans to woo hatchback customers, who constitute 65 per cent of car owners in the country and are looking to upgrade to a bigger car. Analysts believe that Ford could pull it off successfully with the new sedan, given the large production levels available apart from its experience of the sedan segment.

ďThe Figo is the only small car that has been able to eat into the volumes of market leaders Maruti Suzuki and Hyundai. If the new sedan is priced competitively between Rs 5 lakh to Rs 6 lakh and loaded with features as available in the Figo, it would eat into segment leader Swift Dzireís market share,Ē research analyst at India Infoline Prayesh Jain said.

Full text at link


Suzuki D'Zire is a sedan version of the World Swift.

Have Ford Sales in Markets Not Included in this POST? Email Me

GO TIGERS! BCS Orange Bowl Champs!

ausrutherford is offline  
Sponsored Links
Advertisement
 
Reply

Tags
dízire, etios, ford, ikon, india, plans, replacement, sedan

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome