Actually the funds were allocated to Genk back in June
Flanders (Belgium) and Ford invest in new Mondeo car model
27 jun 2012
| Source: De Standaard
The government of Flanders has agreed to grant EUR 28.1 million in strategic support to carmaker Ford to build/(assemble) the new Mondeo model at its production unit in Genk, Flanders.
Recently, Ford announced its plans to invest heavily in the production of the new Mondeo model in Genk. Total investment is estimated at EUR 785 million over the next two years. Production is set to start in April next year.
According to Minister-President of Flanders Kris Peeters, the investment decision only relates to the first stage of Ford’s renewals in Genk. “We still have to decide on state funding for the S-Max and Galaxy car models
.” Ford Genk and the government of Flanders have made an agreement whereby the plant has guaranteed employment until 2020.
The Belgium government issued this below statement September 14, prior to Ford HQ confirming Genk Mondeo, S-Max and Galaxy future assembly.
The 28 million euros was to be the first instalment of the 58 million euros that the Flemish authorities has promised to the assembly plant in Genk and the test centre in Lommel.
My take about the delay or one of the issues, is for Ford Europe to add some robustness to the new Mondeo. I don't want to insult the new Fusion, but to meet European expectations many elements need to be beefed up to be able to play against the competition.
In America it is almost the opposite that has to happen, with each part being engineered down to meet the price point to get these cars to a point of affordability + make a profit.
When I was in Spain at the Focus Global Test Drive event. Ford had both MAP and Saarlouis built Focus, myself and my friend Alex went over these cars with a fine tooth comb. The changes to bits and pieces are as plan as day to see, and this is just the stuff that is on the surface and easy to see.
It is a cost issue and done so Ford North America can build those cars, sell at a competitive price, and still make a profit. Whereas Ford Europe just to compete in the market has to make sure each car meets the customers expectations and equal its competition.
In other words over engineered.
I wish someone would interview Gunnar Herrmann now that he is the Vice President of Quality, Ford of Europe (previously vehicle line director, Global C-Segment Vehicles, Ford Product Development) to see what he has to say about the delay. Gunnar is not one to be wishy washy when interviewed.