New Ford Focus RS expected in 2015 - Ford Inside News Community
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post #1 of 3 (permalink) Old 02-04-2013, 05:04 PM Thread Starter
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New Ford Focus RS expected in 2015

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New Ford Focus RS expected in 2015
February 4, 2013
by Jim Holder

The news marks a major shift for Ford, which in recent years has focused on mass-market models to raise sales volumes and cut costs under boss Alan Mulally’s ‘One Ford’ strategy that develops cars for global sale using as many common parts as possible.

However, with its new model roll-out almost complete, the crucial American market in profit, Asian business growing and a rescue strategy in place for its ailing European arm, bosses are now said to have agreed investment in niche models with the potential to add lustre to the brand and raise its profile beyond the struggling mass market.

Barb Samardzich, vice president of product development for Ford Europe, told Autocar: “We’ve concentrated on developing cars for world markets, and you can see the result of that with the Edge and Mustang scheduled to come to Europe, and the Fiesta and Focus in the US. Our ‘One Ford’ policy has succeeded in pushing our mainstream products further than ever, and the next step is to provide customers with more exemplary, smaller-volume highlight products. Planning doesn’t just have to be about the mainstream now; we can go to the edges again.”

Samardzich stopped short of fully confirming a new Focus RS, saying only “watch this space” when probed, but others at Ford have confirmed development work has begun. Autocar understands sign-off for the project is imminent, dependent on final analysis showing a business case for it to sit beside the new, European-bound Mustang, which is confirmed for 2014.

However, Samardzich also revealed to Autocar that recent studies concluded customers for Ford’s high-performance vehicles were divided into very different groups. This is believed to have significantly strengthened the case for a Focus RS by abating fears that it would cannibalise Focus ST or Mustang sales.

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post #2 of 3 (permalink) Old 02-04-2013, 05:49 PM
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Re: New Ford Focus RS expected in 2015

WOW! that is the new-juiciest article I've seen in a long time
ďThereís more room for more performance products across the range in the small, medium and large car segments,Ē said Samardzich. ďA whole suite of such cars is what I have in mind. Iím noting there are two different kinds of customers ó one for ST products, which are fun but have an everyday usability, and another, more racing-focused customer who wants an RS-type car. Evolving both alongside Mustang is complementary; the customers for one donít necessarily want the other.Ē
The new Focus RSís case is also strengthened considerably because itís expected to use a new, Ford-developed 2.3-litre turbocharged four-cylinder tuned to around 330bhp. The engine, which will also feature in the Mustang, will comfortably exceed the output of the last Focus RSís Volvo-derived 2.5-litre five-pot that generated 301bhp, or 345bhp in the RS500. It will make use of latest turbo and direct-injection technology to greatly increase fuel efficiency.
"Initial discussions to use electric motors on the rear wheels to boost performance and cut emissions were reportedly deemed too expensive to develop and a negative distraction for buyers."
...too expensive for FORD

"Other upgrades will include a return for Revoknuckle front suspension that was developed for the last RS, but rejected for the current ST..."

"Reports have suggested that Mondeo coupť RS and Fiesta RS models have been evaluated, but plans have stalled while Ford tackles its European crisis..."
FusionST/RS U S A U S A U S A

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post #3 of 3 (permalink) Old 02-05-2013, 09:50 PM
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Re: New Ford Focus RS expected in 2015

This is cool and all but I'm more interested in a Fusion RS/ST. Anyone have any info on that?
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2015, expected, focus, ford

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