alternate REALities: shoulda/woulda/coulda - Ford Inside News Community
Reply
 
LinkBack Thread Tools
post #1 of 20 (permalink) Old 04-29-2012, 09:32 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 18,622
Blog Entries: 5
alternate REALities: shoulda/woulda/coulda

I've been building an alternate reality lineup going back to the turn of the millenium...
...& needed a new thread for the chops (& to get ready for THE RETURN, aka Mercury: Mission 2020)
tho hope anyone who has a favorite Brand that didn't get a vehicle or ten that it 'shoulda' will join in.

The 'first' two are the 1st & 2nd gen Milans. THIS time built on the Mazda6 in AAI-FlatRock.
(This also assumes that SOMEbody slapped some sense into Mazda and prevented the plus-sizing that imho, has directly led to Mazda having to pull out of manufacturing the Mz6 in the U.S. - - so these would both be just a bit smaller than the Fusion/MKZ)

2006 Milan

front drawn on, rear pasted on

2009 Milan

changes all drawn

both chops actually started with the respective global 5-door hatch Mz6 models
AND, given my druthers, the Milans would have been "dual-back" hatches something like the Skoda Superb, but with a simpler mechanism: a full hatch that has a separate trunklid built INTO the hatch. The '09 would also have had a slight touch of "tunnel-back" style to its hatch.
Attached Images
File Type: jpg MILAN-vi-800.jpg (143.8 KB, 5 views)
2b2 is offline  
Sponsored Links
Advertisement
 
post #2 of 20 (permalink) Old 11-07-2012, 07:13 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 18,622
Blog Entries: 5
Re: alternate REALities: shoulda/woulda/coulda

alternate reality Lincoln-Mercury history
(ref: http://www.gminsidenews.com/forums/f...-lineup-11126/)








all ^that was written months ago
sorry I had to post it as pix - too hard to get columns to line up otherwise (ex: the 2013 'new Z' missed a tab)
2b2 is offline  
post #3 of 20 (permalink) Old 11-08-2012, 05:51 PM
Focus RS WRC
 
TurboS40's Avatar
 
Join Date: Sep 2010
Location: upstate New York
Posts: 997
Re: alternate REALities: shoulda/woulda/coulda

Not sure if this is off the subject but would Mercury be around today if Mercury merged with Merkur (using Merkur name) and picked up where the Merkur left off with a full line centered around the Euro theme to distance itself from being a fancy Ford?
TurboS40 is offline  
post #4 of 20 (permalink) Old 11-08-2012, 06:18 PM
Ford Falcon Ute
 
Andrew L's Avatar
 
Join Date: Dec 2008
Location: St. Petersburg, FL
Posts: 4,462
Send a message via AIM to Andrew L
Re: alternate REALities: shoulda/woulda/coulda

Probably not, the problem with Merkur was the price and an unknown name. They were too expensive.

Current Car: 2013 Lincoln MKZ Hybrid Reserve Ice Storm 2.0h CVT
Previous Cars
2008 Ford Focus SE Sedan White 2.0L Duratec I4 4 Speed Automatic
2004 Lincoln LS V6 Luxury Cashmere Tri-Coat 3.0L Duratec V6 5 Speed Automatic with SST
1999 Mercury Sable LS Premium Toreador Red Clear Coat Metalic 3.0L Duratec V6 4 Speed Automatic
Andrew L is online now  
post #5 of 20 (permalink) Old 11-08-2012, 08:09 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 18,622
Blog Entries: 5
Re: alternate REALities: shoulda/woulda/coulda

Quote:
Originally Posted by TurboS40 View Post
Not sure if this is off the subject but would Mercury be around today if Mercury merged with Merkur (using Merkur name) and picked up where the Merkur left off with a full line centered around the Euro theme to distance itself from being a fancy Ford?
nothing of a What-If nature is offTopic in THIS thread, TurboS40
&
I wasn't paying much attention during Merkur's time but
much of my vision for Mercury is that it be 'international' in design theme
note: the "is", present tense, not past
2b2 is offline  
post #6 of 20 (permalink) Old 11-09-2012, 09:04 AM
Ford Kuga
 
Join Date: Sep 2007
Posts: 1,665
Re: alternate REALities: shoulda/woulda/coulda

If Mercury was alive....

Comet = Wagon and coupe versions of the Focus. Unique grill/hood + unique lights front and back
Meteor = 5-door and wagon versions of Modeo. Unique grill/hood + unique lights front and back
Current MKS(which would no longer be a Lincoln) Mercury badges, grill, lights.
Miner = Kuga with Mercury badges, grill, lights.(Ford would have unique tophat, similar to Explorer)
Mountanier =Mercury styled Explorer.

Lincoln
Zephyr (MKZ sedan as planned)
Continental = RWD (opt AWD) large sedan. (Long wheelbased option with bespokedness)
Mark V = RWD (opt AWD) large coupe.
Aviator = CUV based on Escape, but on longer wheelbase.
Apex = RWD based 4x4 Mid-sized SUV based of new Ford Bronco
Navigator= Stretched and widened RWD based 4x4 SUV based of new Ford Bronco

The early bird gets the worm..but the second mouse gets the cheese.
Logans Run is offline  
post #7 of 20 (permalink) Old 11-09-2012, 06:05 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 18,622
Blog Entries: 5
Re: alternate REALities: shoulda/woulda/coulda

Welcome to nEverland, Logan
question: what platform would your Conti & Mark V be on?
&
interesting Suv/Cuv assortment for Lincoln - what platform is the Bronco that 2 are based on?
&
rather like the "Apex" name
& Oh!
is "Miner" a typo for Mariner or intentional?
2b2 is offline  
post #8 of 20 (permalink) Old 11-09-2012, 11:06 PM Thread Starter
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 18,622
Blog Entries: 5
Re: alternate REALities: shoulda/woulda/coulda

I was going over my above timeline today & getting totally confused on how the general idea could be applied currently (not really the point of this thread but hey...) or to a much briefer shoulda/woulda,
when N.R.'s post in Mission:Lincoln came to my rescue
Quote:
Originally Posted by nruggiero View Post
Well, I personally would've kept Mercury and killed Lincoln in favor of the Continental brand.
Mercury should replace the current Lincoln...
so
sometime after Mr. Mulally came onboard (Fall 2006) wanting to eliminate everything but the Ford Brand;
Lincoln would have been reduced to the Navigator & TownCar (later/asap replaced by a stretched MKS...it's planned-at-one-time big brother, codename: E386 (imho = "TouringCar" (INSTEAD of building the MKT AT ALL)...tho using it's side-styling)...until RWD was ready (est. 2014-5)
and
everything else would've been Mercs:
MKX = Monterey
MKS = Marquis** (no 'Grand')
the Z & Milan would have just been combined
& the MKuGa would ALREADY be the Mariner
and
I would've gotten my Focus-based CORTINA (n้e 'Milanetto', for FiN oldtimers)

O.M.G., ^that^ was so simple!

** still think copcars deserve to be Mercs so include the Mercury Interceptor
which
raises the question of the Explorer...&...I don't mind if Merc skipped that (keeping a soup็on of Small Merc Theorem)...MUCH rather have the S-Max as the 'MetaSpace'
2b2 is offline  
post #9 of 20 (permalink) Old 11-10-2012, 03:18 PM
FIN Moderator
 
nruggiero's Avatar
 
Join Date: Jul 2010
Location: Metairie, LA
Posts: 2,104
Re: alternate REALities: shoulda/woulda/coulda

Shuttering Lincoln in favor of Continental would've been very logical.

1.)They wouldn't be developing a brand with a tarnished and inconsistent luxury brand name.
2.)They could work with a clean sheet.(start off with a flagship and then work down= brand image!)
3.)They wouldn't have to worry about deadbeat dealerships(****, they could be corporate owned=an amazing experience).

If they had shuttered Lincoln in favor of Continental, it would take a while to launch the Continental brand because they would have to develop a large RWD platform for the flagship. IMO, I would name the flagship sedan the Mark I and the coupe the Mark II. Maybe. This flagship would compete with the world's finest(Bentley and Rolls).

When building a luxury brand, it's very important to start off with a flagship or a halo to build a brand image. Therefore, start off at the top and work down.

This would've have been the most logical thing to do, imo. It's not easy to rebuild a brand with decades of crappy product.

IMO, Lincoln wasn't nice from the get-go. If you look at Lincoln's history, they had same identity issues back when Ford bought them. The Continental made the brand famous.

We'll see if Lincoln's revitalization is successful or not. If not, this should be plan B.



nruggiero is offline  
post #10 of 20 (permalink) Old 11-10-2012, 03:19 PM
FIN Moderator
 
nruggiero's Avatar
 
Join Date: Jul 2010
Location: Metairie, LA
Posts: 2,104
Re: alternate REALities: shoulda/woulda/coulda

Here's a scenario for you guys about luxury.

What if Prada started lowering themselves and started selling their items in Penney's for a cheaper price and cheaper quality in trade for more sales? They do that for ten years and then decide to go back to selling high end items again. Do you guys think that they will gain high end clientele back after they destroyed themselves for ten years?

This is exactly what Lincoln and Cadillac has done to themselves. It's hard to gain back that high end clientele when for ten years that brand has been selling crap. Luxury buyers look to buy from companies that have a consistent luxury heritage. That's what Cadillac and Lincoln are missing. They're going to have a **** of a time regaining that luxury image. Generation Y is the future of all luxury car buying. They remember that their grandparents drove those cars. They remember that they were airport taxis. They remember how crappy those brands were!

This is exactly why I think killing Lincoln in favor of the Continental brand would've been the most logical thing to do.

CONSISTENCY MATTERS!!!!
nruggiero is offline  
Sponsored Links
Advertisement
 
Reply

Tags
alternate, realities

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.



Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome