Autonews:Mulally Says Ford To Simplify Line Up [Archive] - Ford Inside News Community

: Autonews:Mulally Says Ford To Simplify Line Up


megeebee
10-29-2007, 12:43 AM
Too many options add cost, mystify the consumer


Amy Wilson

Automotive News | 12:01 am, October 29, 2007

DETROIT — Alan Mulally says Ford Motor Co. will dramatically reduce its vehicle complexity to cut costs and make ordering easier for customers.

Ford vehicles will have fewer options and more standard features. The simplified lineup is under way, and Ford will build on it every year with every model, said Mulally.

"We're going to have what the customer wants, packaged the way they want it," Mulally told Automotive News on Friday.

The shift will make buying decisions easier for customers, he said. It reduces costs and engineering and management time for Ford. And dealers will be more likely to have models that match customer preferences.

The simplification strategy is one tool Mulally is using as he tries to turn around Ford, which lost $12.6 billion in 2006. Since arriving at Ford as CEO last fall, Mulally has criticized the vast array of options and excessive parts numbers in internal meetings and in dealer and supplier forums.

Although some of his other strategies — selling the same car models across the globe, for instance — will take several years to carry out, a simplified lineup of models and options can generate faster returns.

Said Mulally: "You can dramatically transform that product line over a very short time."







Source: http://www.autonews.com/apps/pbcs.dll/article?AID=/20071029/ANA03/710290432/1178&template=printart

Entire contents ©2007 Crain Communications, Inc.

2b2
10-29-2007, 02:19 AM
with a few caveats*, I basically agree
as long as
* they offer sensible pkgs (like even if one has a couple features you don't require, they'll be near NC compared with l carte option prices, & good for residual value)
* they 'tailor' the packages for each brand & segment
* they offer more customization stuff thru in-house-aftermarket

guess really I believe anything that doesn't have to be built-in at the factory;
ie drivetrain, moonroof, paint color;
should be able to have easy-swap snap'n'lock alternatives/upgrades available at the dealer & online.
ex: wiring harness made to support add-on modules for climate, audio++, nav, HIDs, LEDs, memory-settings, auto lites/wipers, my fully-programable driver/car interface, cams/laser-radar/photon-torpedos, etc

MKII
10-29-2007, 08:11 AM
Too many options add cost, mystify the consumer


Amy Wilson

Automotive News | 12:01 am, October 29, 2007

DETROIT
"We're going to have what the customer wants, packaged the way they want it," Mulally told Automotive News on Friday.

Doesn't sound very appealing to the customer who is not part of the flock.
But for the average Joe keeping it simple is best.

SobeSVT
10-29-2007, 10:23 AM
WOW! that really goes against Ford's culture. It wasn't long ago that Ford pride themselves on the huge amount of options offered.

Time changes things and you either adapt or go under. I am glad that Mulally is aware of that and is changing things fast. And then people wandered why Ford needed an outsider.

2b2
10-30-2007, 10:13 PM
OTOH... via Igor @ BON (http://www.blueovalforums.com/forums/lofiversion/index.php?t17875.html)

Media.Ford.com (http://media.ford.com/article_display.cfm?article_id=27128):
FORD SERVES UP NEW CUSTOMIZING APPROACH,
PROVING PERSONALIZATION SWEETENS MORE THAN JUST COFFEE

more... now in a thread all its own (http://www.fomoconews.com/forums/showthread.php?t=1412)