New Ford Subcompact [Archive] - Ford Inside News Community

: New Ford Subcompact

10-09-2007, 07:37 PM
What Should Ford do in naming the new B segment car in the US?

10-09-2007, 08:12 PM
Ford sickens me with Name changes. Keep one name all people know

10-09-2007, 11:15 PM
What Should Ford do in naming the new B segment carS in the US?
family car-let: Escort
sport model: 'Scort (not to be confused with somewhat larger, hotter Reflex (imho))
pop-top: Fiesta
Suvlet: Bronco (if it's offroadable) or something new
"B-box" ( definitely something new

(ps: not saying these will happen all at once, but eventually...)
it's like I said about a nother American mfg - with sooo many good (older) names, use them all

Logans Run
10-10-2007, 05:09 AM
I like the name Ford Avatar.
It is something the web generation can recognize, and it is associated with self expression and personal choice.

If they don't use it here, they could use it for Mercury if they get a version of the Focus, or Kuga

10-10-2007, 05:52 AM
I love the fiesta name, but Verve is siply better - especially because it will avoid the Latino connotation and jokes in the US.


10-10-2007, 06:34 AM
Market the name to the generation who will buy it. Todays youth does not care or know about the old Fiesta name, that their parents probably drove before they were born. Verve is fresh and new, just like the car will be.

I have no problem with new names for new vehicles. I am glad they gor rid of the Zephyr and Five Hundred names as well. People who are too hung up on names, need to take a few days off from forums liek this, that analyze things like that repeatedly and daily. Most customers just don't care, except in the case of the Taurus, which rings familiar with the generation that is buying it.

10-10-2007, 09:19 AM
Just bring the car. Fiesta should do, Verve is good too.