Designing the 2009 F-150 [Archive] - Ford Inside News Community

: Designing the 2009 F-150

03-31-2008, 07:51 AM
Designing the 2009 F-150
It takes much more to design a new vehicle than meets the eye. We often see the swoopy drawings of exterior and interior concepts in advertisements, or watch commercials where vehicles are being crash tested to showcase safety, but that is a small part of the overall work in getting from a concept in a designer's mind to the initial complete build of "Job One". Consumers can also play an important part in how vehicles are designed, and Ford's new 2009 F-150 is a great example of this.

The Ford F-150 pickup has been the best selling vehicle in Canada for the past five years and one of the best selling trucks in North America for most of the past 42 years. If you took all the F-150's sold in Canada and parked them end to end, they would stretch from Halifax to Vancouver. So when Ford went to design a new truck they had the difficult task of designing something better. I sat down with Barry Engles, the young and dynamic CEO of Ford Motor Company of Canada, and Matt O'Leary, the F-150 Chief engineer, to discuss how a new and better vehicle is brought to market.

Canadian Driver (

03-31-2008, 04:05 PM

I usually love CanadianDriver's photography - don't see the regular guy's name on these...
tho the interior shot sure gives that expected 'you are there' feeling
small ( / big (