CanadianDriver.com - Mazda Canada reduces prices on 2009 models (http://www.canadiandriver.com/thenews/2008/07/22/mazda-canada-reduces-prices-on-2009-models.htm)

Richmond Hill, Ontario - Mazda Canada is reducing the manufacturer suggested retail prices for its 2009 models. The price reductions on the most popular vehicles range from $800 to $3,200, or 4% to 12%, compared to the 2008 models.

“The strength of the Canadian dollar has allowed us to repackage and reprice our 2009 models to strengthen the value equation…” said Mike Collinson, Director of Marketing and Vehicle Planning for Mazda Canada....

more (http://www.canadiandriver.com/thenews/2008/07/22/mazda-canada-reduces-prices-on-2009-models.htm)

Why is this not happening everywhere? The only way to prevent a global downturn is for company's to cut their margins.

I don't think they are cutting their margins, but rather adjusting their prices for the newly found strength of the Canadian dollar.