100 FREE Fiestas! ...seriously [Archive] - Ford Inside News Community

: 100 FREE Fiestas! ...seriously

01-14-2009, 09:09 PM
via Autoblog - Ford giving away 100 Fiestas for six months (http://www.autoblog.com/2009/01/14/ford-giving-away-100-fiestas-for-six-months/)

by Jeremy Korzeniewski on Jan 14th 2009 at 7:29AM

Ford will be launching its Fiesta subcompact in the U.S. market as a 2010 model and is looking to build up some hype ahead of the official debut. To that end, the Blue Oval is now accepting applications from regular people to get the car a bit early... for free, including gas, insurance and concierge service for the six month duration of the program. Good deal. Of course, there are a few stipulations: users must be web savvy enough to make a short video explaining why they'd be the right person to get the keys and must agree to accept "secret assignments" from "Ford Mission Control"

http://farm4.static.flickr.com/3317/3187168623_823c803edc_o.jpg (http://fiestamovement.com/)Do you have what it takes?

One of Motor Trend’s Gotta Have Cars for 2010, the Ford Fiesta will make a bold statement on the American road. This is your chance to drive the international model here before its official US debut. We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride.

Each car comes with free gas, free insurance, and full concierge service for the duration of the vehicle’s six month stay.

Many will apply. Only 100 will be handed keys. Show us you’ve got what it takes to join the Fiesta Movement.

more info: //fiestamovement.com/ (http://fiestamovement.com/)

Logans Run
01-21-2009, 02:08 PM
A good way to get the car into the public eye, and see how it does in the real world.

01-21-2009, 02:45 PM
It sounds like a high tech version of giving away 100 pontiacs at Oprahs show.

01-21-2009, 05:11 PM
I think I am gonna try and see if I can put a little crappy video of me talking and post it for my submission. I will let you all know when it is complete.

I will warn you all know that I am not a video editor, so when I mean crappy, I mean crappy.

01-22-2009, 04:40 AM
AB article states the Fiesta will be a 2010 model year. Ford says the car will be 2011 model year.

Brilliant market plan by Ford (Fiesta Movement), should generate quite a buzz.

Logans Run
01-22-2009, 08:10 AM
I just don't like the name they picked for the promotion

Fiesta Movement sounds like something that happens after you've had too many tacos!

01-22-2009, 10:40 AM
I just don't like the name they picked for the promotion

Fiesta Movement sounds like something that happens after you've had too many tacos!

:eek: LMAO :eek:

02-23-2009, 05:12 PM
AB article states the Fiesta will be a 2010 model year. Ford says the car will be 2011 model year.

update - Media.FORD.com (http://media.ford.com/article_display.cfm?article_id=29906)

COLOGNE BUILDS FIESTAS FOR AMERICAN CUSTOMER TRIAL (http://media.ford.com/article_display.cfm?article_id=29906)

COLOGNE, Germany, February 20, 2009 – Ford of Europe's Cologne assembly plant in Germany is playing a key role in an initiative to introduce the New Fiesta to consumers in North America, in advance of Ford's exciting new small car which goes on sale there next year.

As part of an extensive pre-launch awareness campaign, a specially-selected group of consumers from across the USA will have the chance to sample for themselves the outstanding performance and ownership experience of the award-winning Fiesta.

Under its “Fiesta Movement” programme (www.fiestamovement.com) (www.fiestamovement.com), Ford will select 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube.

The 100 five-door Fiestas involved in the programme have been built at the Cologne plant, alongside European versions of the car. The “Fiesta Movement” cars feature the acclaimed 1.6-litre Ti-VCT petrol engine (88kW/120PS).

The new Fiesta has been in production in Cologne since August 2008.

When new Fiesta goes on sale in North America in 2010, the cars will be built at the Cuautitlán plant in Mexico.

The “Fiesta Movement” initiative will give Ford the opportunity to learn more about consumer requirements in the expanding small car segment in North America.

“It’s one thing to talk about the vehicle, but it’s another to put people into it and let them experience it,” said Connie Fontaine, brand content and alliances manager, Ford Motor Company. “This is a way to give people an early hands-on opportunity to get excited about the Fiesta while providing valuable feedback to our engineering team.”

North American 'Agents'
Beginning in late spring, the chosen consumers, or “agents,” will be asked to complete “missions” in their Fiesta on a monthly basis and capture their experiences digitally and share them with Ford and other consumers. The missions take them to new places, to meet new people and to experience new things in their Fiesta Agents will be encouraged to take their friends along for the ride to share the experience and pass their comments on to Ford.

Unlike any other pre-launch programme, this one is uniquely focused on using social networking media to connect consumers in the Fiesta discussion.

“It embraces the way people communicate now, and gives them the opportunity to talk to each other about Fiesta instead of a one-way dialogue from us,” said Fontaine.

Along with the agents sharing their vehicles with their network on a day-to-day basis, consumers across the country will also get hands-on experience of the Fiesta. Test drives –the goal being 100,000 in all – will give consumers the opportunity to drive the model in advance of the US launch.

Outstanding Performance, Design and Value
In Europe, the Fiesta name has long been synonymous with outstanding performance, design and value. The New Fiesta takes that three-decade heritage to a new level with eye-catching styling and exemplary driving dynamics.

Since it was introduced last August, sales of the new Fiesta have totaled more than 89,000 units across the main European markets. That success continued into 2009, with January sales of more than 28,000 vehicles.

The model is continuing to win awards, as well as orders. In Britain it was recently named Car of the Year 2009 by the authoritative What Car? magazine. In Germany, readers of Guter Rat (Good Advice) and SUPERillu presented the Fiesta ECOnetic with their renowned Auto der Vernunft 2009 trophy for value for money, economy and sustainability.

The Fiesta ECOnetic is the latest addition to the Fiesta range in Europe. Powered by a specially-calibrated version of the 90 PS 1.6-litre Duratorq TDCi engine, combined with coated Diesel Particulate Filter (cDPF), it is Ford’s most economical Fiesta and can travel 100 kilometres using just 3.7 litres of fuel*, on the EC Combined Cycle. That impressive fuel economy is matched with class-leading CO2 output of only 98 grams per kilometre.

Adding further to Fiesta's appeal, it recently received the Allergy-Tested Interior seal of approval from Germany standards organisation, TÜV Rhineland Group.

The new Fiesta is Ford Motor Company's first truly global car. By 2010 it will be produced at plants in Germany, Spain, Mexico, Thailand and China for sale in markets around the world.

*Note: Fuel economy figures quoted are based on the European Fuel Economy Directive
EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of the world.

02-24-2009, 01:33 PM
part deux (or is it trois?)
FORD TARGETS 100 SOCIALLY-NETWORKED MILLENNIALS FOR FIRST DRIVE OF FORD’S NEW SMALL CAR, FIESTA (http://media.ford.com/article_display.cfm?article_id=29911) “Fiesta Movement” is designed to spread the word online and generate excitement among Millennials about Ford’s new global small car leading up to the 2010 North American launch
The first of the 100 Fiestas are coming off the line today at Ford of Europe's Cologne assembly plant in Germany
Millennials, born between 1979 and 1995, are expected to be the largest cohort group of drivers by 2010 – over 28% – representing tremendous opportunity to meet their vehicle needs
Over 1,500 applications have been received in the quest to be one of 100 individuals chosen to drive a new Fiesta and tell others about their experience through social media sites

and *AN* *ENTRY*
R.Musick's youtube http://i1.ytimg.com/vi/pPdpY-esnEA/default.jpg Link (http://www.youtube.com/watch?v=pPdpY-esnEA) via "PREMiERdrum" @ BON (http://www.blueovalforums.com/forums/index.php?showtopic=30501)

03-08-2009, 01:13 AM
just saw on a BON thread (http://www.blueovalforums.com/forums/index.php?showtopic=29487&st=20&#entry474927) that
Ford will start letting people (who pre-sign up) TEST DRIVE the FIESTA NEXT MONTH!!!

Yes, starting this APRIL - less than 4 Weeks away!

2011(my) FIESTA website < look in lower right corner for the TestDrive Link (http://www.fordvehicles.com/2011fiesta/)

( now if I only knew which State I'll be in... )

03-28-2009, 03:26 AM

http://www.motorauthority.com/content/thumbs/f/i/fiesta_us_port_main_630-0326-630x360.jpg (http://www.motorauthority.com/fiesta-movement-hits-us-shores-as-sales-in-europe-asia-remain-strong.html)

Fiesta Movement hits U.S. shores as sales in Europe, Asia remain strong - MotorAuthority (http://www.motorauthority.com/fiesta-movement-hits-us-shores-as-sales-in-europe-asia-remain-strong.html)
Posted Thu Mar 26 2009 3:32 PM by Nelson Ireson

Fresh from a trip to number two on Europe's sales charts and a journey across the Atlantic Ocean, Ford's new Fiesta hatch has begun arriving on American shores. One-hundred forty of the cars made the trip over from the factory in Cologne, Germany...

falcon lover
04-07-2009, 02:58 PM
I just don't like the name they picked for the promotion

Fiesta Movement sounds like something that happens after you've had too many tacos!

Ha ha ha ha ha ....or a lot of Margaritas...

04-07-2009, 07:33 PM