Popular Mechanics: 2009 F-150 wins first place in full-size pickup comparison test [Archive] - Ford Inside News Community

: Popular Mechanics: 2009 F-150 wins first place in full-size pickup comparison test



RoboRed
12-07-2008, 02:07 PM
http://www.popularmechanics.com/automotive/new_cars/4287668.html

DETROIT — The automotive world is downsizing. The high cost of fuel has forced automakers to shrink both the size of vehicles and sales expectations, too. Big, thirsty and, yes, profitable vehicles just aren't moving off dealer lots the way they used to. Instead it's the fuel-efficient smaller cars—not to mention the promise of pure EVs and new plug-in hybrids—that have commanded consumer attention. So it's no surprise that full-size pickups are feeling the heat. As if the worldwide financial meltdown wasn't enough, this long-term trend is tough news for Motown and every other town in the U.S. that builds pickup trucks.

Despite this downturn, the market for full-size pickups is still massive. This year, about 2 million of them will enter service across the country. Americans still need these workhorses to do the dirty, laborious work they were designed to do. We still tow boats, we still carry tools to the job site, and we most certainly still need a pickup bed to haul lumber and Sheetrock for our home-improvement projects...