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: NYAS:Ford Custom Vehicles

03-30-2007, 07:09 AM
Ford taps market trend with three custom vehicles

Bryce G. Hoffman / The Detroit News


Ford Motor Co. will unveil today three new limited edition vehicles driven by what it sees as an important, emerging trend: the division of the market into ever-smaller niches.
It's called "microsegmentation." Leading Ford's charge will be a new version of the Mustang, the Shelby GT-500KR. Boasting even more rubber-burning horsepower than the 500-horsepower base model GT-500, this limited edition 2008 model will arrive in showrooms in time for the 40th anniversary of the first "King of the Road" edition Shelby, one of the most sought-after muscle cars ever.
The new Mustang is a collaboration between racing legend Carroll Shelby and Ford's Special Vehicle Team. The new head of SVT, Hermann Salenbauch, will be on hand for the unveiling. He replaces the father of the modern Mustang, Hau Thai-Tang, who was recently tapped to lead the automaker's product development efforts in South America.
Ford will follow the Mustang with the new 2008 Ford F-150 Foose Edition -- the most powerful F-150 ever. Designed by customization star Chip Foose, this limited edition truck will boast a 450-horsepower 5.8-liter V-8 and street rod styling courtesy of the host of The Learning Channel's "Overhaulin'. "
The automaker will also show off a special limited edition version of another vehicle designed by urban legend Funkmaster Flex.
All three will make their official debuts at the New York auto show next week.
While none of these vehicles will top any sales charts, Ford hopes each will have an impact on the brand that far exceeds their low production runs.
And Ford plans to introduce other limited edition versions of the Mustang and F-series later in the 2008 model year.
Just as the "venti skinny caramel macchiato" has replaced a simple morning cup of coffee for many consumers, Ford says more and more drivers are looking for something beyond the basic trim lines every automaker offers.
"It's all about breaking down customer wants and delivering vehicles that feed them," said Ben Poore, Ford's truck marketing manager. "There's a great market there. Why not go after it?"
Of course, too many choices can be confusing. That is why co-branding is so important, Poore said. By partnering with such designers as Chip Foose and Funkmaster Flex, customers know they are getting a vehicle with a distinct point of view.

For More CLICK HERE (http://detnews.com/apps/pbcs.dll/article?AID=/20070330/AUTO01/703300380/1148)

Credit to B.R. For the News Tip

http://media.ford.com/images/special_events/033007_kr2.jpg (http://media.ford.com/article_display.cfm?article_id=25784)


New, limited-edition vehicles developed with hip hop guru Funkmaster Flex and hot rodder Chip Foose will join the 2008 Ford Shelby GT500KR – the most powerful Mustang to ever – at the 2007 New York International Auto Show.
2008 Ford Shelby GT500KR roars to life in spring 2008.
2008 Ford F-150 Foose Edition hits the streets in fall 2007.
2008 Ford Expedition Funkmaster Flex Edition to launch in fall 2007.
Ford’s customization business continues to grow: up 50 percent in 2006.
http://us.tnpv.net/2007/WKA200703/WKA2007033031424_pv.jpg2008 Ford Shelby GT500KR:
Launching next spring, the 2008 Ford Shelby GT500KR model features a 5.4-liter supercharged V-8 with a Ford Racing Power Upgrade Pack that boosts engine output to an estimated 540 horsepower.

Produced in a limited edition of 1,000 units, the Shelby GT500KR coupe comes with a custom carbon composite hood with scoops and stainless steel twist-down hood pins, a lower front air dam with chrome-trimmed functional brake ducts and large 14-inch Brembo front brakes. The suspension has been modified with an emphasis on race-inspired handling.

Drawing inspiration from the classic 1968 KR model, the Shelby GT500KR also features 40 th Anniversary exterior badging, unique striping and a distinctive interior with Carroll Shelby-signature embroidered seats and a 40 th Anniversary numbered dash plaque.

2008 Ford F-150 Foose Edition:
Hitting the streets this fall is one tough boulevard cruiser – the 2008 Ford F-150 Foose Edition styled by custom street rod designer Chip Foose.

Lowered, but looking even more hunkered down thanks to its big 22-inch wheels, the special Foose F-150 sports bold racing stripes that start at the edge of the hood and then thin out over the front fenders to run the length of the vehicle only to widen again at the tailgate.

Planned for an initial run of 500 units, Foose gave the F-150 a new grille with horizontal bars as well as rocker moldings to further help lower the vehicle visually while the cab is accented by Chip Foose signature headrests and floor mats, a unique leather-wrapped center console and a Foose-designed serialization plate showing the VIN and build-sequence numbers.

Powering the Foose Edition F-150 is a 450-horsepower supercharged Triton V8 that puts out 500 foot-pounds of torque at 4,000 rpm, making it the most powerful Ford F-150 since the 2004 Ford SVT Lightning. When it hits the streets, it will be the most powerful half-ton pickup on the market.

2008 Ford Expedition Funkmaster Flex Edition:
Coming to dealer showrooms this fall, the 2008 Ford Expedition Funkmaster Flex Edition turns the hot Expedition concept vehicle created by hip hop DJ Funkmaster Flex into a limited-production, short wheelbase SUV.

The Expedition FMF will sport a two-tone Colorado Red-and-Black paint scheme with Orange pinstriping and special chrome badging, a custom front fascia with integrated fog lamps, side skirts, rear fascia and 20-inch chrome-clad aluminum wheels.

Inside, a matching Colorado Red instrument panel, console bezel, shifter and switch bezels blend with four leather captains chairs with red stitching, FMF red logo headrests, and a red-stitched steering wheel. Rounding out the package is an exclusive numbered dash plaque signed by Funkmaster Flex and SIRIUS satellite Radio.

The Expedition FMF Edition also sports a 340-watt Audiophile™ Sound System, MP3 player audio jack, Powerfold™ third-row seating, heated and cooled front seats and an optional navigation system, power liftgate and rear-seat DVD entertainment system.

Ford Media (http://media.ford.com/article_display.cfm?article_id=25784)

03-30-2007, 07:31 AM
540 HP in a Stang!!!

Ahhh! Sweet!

03-30-2007, 07:32 AM
I thought this was an interesting article because it mentions the Flex will be a vehicle designed by Funkmaster Flex, which means that maybe the Fairlane concept will have a different name.

03-30-2007, 09:44 AM
The KR is a disappointment imo.

04-01-2007, 04:53 PM
The KR is a disappointment imo.

Just wait and see if Ford makes an even more powerful Mustang than the GT500 KR. At least they changed the suspension on the KR instead of leaving it the same as the other Mustangs.

04-02-2007, 01:07 PM
This should have been it

Couple of years late to the party though

04-02-2007, 01:10 PM
This should have been it

Couple of years late to the party though

Yeah it should have, especially with the S/C motor. I like how Foose made the F-150 on the Super Crew chassis, so this way, at least more than 3 people can be in the truck.