Report: Ford helping small businesses get wrapped up with Transit Connect [Archive] - Ford Inside News Community

: Report: Ford helping small businesses get wrapped up with Transit Connect



YellowZx5
04-05-2010, 09:08 AM
http://www.blogcdn.com/www.autoblog.com/media/2010/04/transit-connect-graphic-pol.jpg

Courtesy of Autoblog.com
Link: http://www.autoblog.com/2010/04/05/report-ford-helping-small-businesses-get-wrapped-up-with-transi/

Have you ever seen those commercial vehicles that are loaded up with high-quality graphics touting the company's wares? Affective marketing to be sure, but aren't those lavish graphics for big companies that can afford such extravagances? That may have been the case back in the day, but Ford is looking to sell Transit Connect transport vans while also giving small business owners the ability to spruce up their ride with cutting edge marketing.

Ford has launched the website fordtransitconnectgraphics.com (fordtransitconnectgraphics.com/), which hooks up Transit Connect buyers with Blue Oval graphics partner Original Wraps, inc. For as little as $100 or as much as $3,500, Original Wraps can fit a massive wrap around any Transit Connect. Interested owners can upload images and company logos in tandem with templated graphics to the Ford Transit Connect Graphics website. When complete, the massive wraps can cover the front, sides and back of their little cargo van. Try adding obscene or copyrighted graphics to your Transit Connect through the site and risk losing your deposit.

Ford has reportedly sold over 13,000 Transit Connect vans since the commercial van went on sale last year. A similar Ford graphics site was accessed by over 9,000 customers since it went live last November. Click on the gallery below or the image above to look at some of the graphic wrap samples Original Wraps has come up with so far.

ausrutherford
04-05-2010, 02:17 PM
Hint hint to Ford...TV advirtisements needed NOW...hint hint.

2b2
04-05-2010, 02:45 PM
^ the other day I noticed some Lincoln commercials - which brought to mind that I had NOT been seeing them lately...

...re: the TCo,
think they're not gonna spend much advertising money until it's made in the U.S. (next year?)
but can't wait until Fomoco wises up to the mainstream-formerly-counter-culture potential of the TCo plus gives Mercury a premium-passenger version ;)