Ford feels heat to refresh lineup [Archive] - Ford Inside News Community

: Ford feels heat to refresh lineup


1931Chevy
04-27-2007, 11:44 PM
http://www.detroitnews.com/apps/pbcs.dll/article?AID=/20070426/AUTO01/704260445/1148/AUTO01
DEARBORN -- To survive in today's auto industry, you need a steady parade of fresh designs to keep consumers interested.

Ford Motor Co. learned that the hard way by allowing initially successful models like the Taurus and Ranger to languish too long without a significant refresh.

Today, it has the oldest lineup of any major automaker.


Ford is trying to change that. By 2010, it expects to have one of the freshest vehicle lineups. But after losing $12.7 billion last year and borrowing against nearly all of its assets to finance the turnaround plan, the question is whether Ford can survive long enough to see the product renaissance.

An analysis by J.D. Power and Associates for The Detroit News of the first three months of 2007 illustrates how Ford's aging lineup is undermining its efforts in showrooms across the country.

New models like the Fusion sedan and Edge crossover are not only selling well, but also bringing in new buyers to Ford.

But its aging vehicles like the Explorer SUV and the Focus sedan are losing sales and driving consumers to competing brands in alarming numbers.

SobeSVT
04-28-2007, 12:19 AM
http://www.detroitnews.com/apps/pbcs.dll/article?AID=/20070426/AUTO01/704260445/1148/AUTO01
New models like the Fusion sedan and Edge crossover are not only selling well, but also bringing in new buyers to Ford.

But its aging vehicles like the Explorer SUV and the Focus sedan are losing sales and driving consumers to competing brands in alarming numbers.
Since when is the Explorer SUV an old vehicle? The current one was introduced last year. And are the 5 and 3 doord Foci doing better than the sedan or the journalist forgot those two existed.

Mbukukanyau
04-28-2007, 11:19 AM
Since when is the Explorer SUV an old vehicle? The current one was introduced last year. And are the 5 and 3 doord Foci doing better than the sedan or the journalist forgot those two existed.
We (Americans) are our worst enemies.
Do you know the current Lexus GX 470 has been around for over 10 years in its current form..
http://upload.wikimedia.org/wikipedia/en/7/75/Lexus_GX470.JPG (http://upload.wikimedia.org/wikipedia/en/7/75/Lexus_GX470.JPG)

Its been selling since mid 1990's as a Prado.. and plauged by quality issues.
Would you ever read that in the motor trend?

http://www.gloriatrading.com/car-photo/toyota/lancruPrado1998.gif

B.R.
04-28-2007, 11:21 AM
I never knew that. The press sure woundn't write a story about it seeing as how it is a Toyota/Lexus and would never mention Toyota/Lexus and quality issues in the same sentence. But the new Lexus LX that was introduced will be on a new platform.

B.R.
04-28-2007, 11:26 AM
Since when is the Explorer SUV an old vehicle? The current one was introduced last year. And are the 5 and 3 doord Foci doing better than the sedan or the journalist forgot those two existed.

The Explorer isnt an old vehicle and is very nice to drive, but Ford should have done a better job on the interior, it is not even close to what the competition has and that I guess can play a part to it feeling old.