Detroit 3 headlines: Ford rated 1st in brand-watch study [Archive] - Ford Inside News Community

: Detroit 3 headlines: Ford rated 1st in brand-watch study


Sal Collaziano
08-15-2010, 03:42 AM
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For the second quarter in a row, Ford is the most-considered automotive brand among new-car shoppers, according to Kelley Blue Book's brand-watch study. Ford scored an overall brand consideration of 29% while second-place Toyota had scored 22% among shoppers who visited Kelley Blue Book's Web site between April and June.

Ford scored an overall brand consideration of 29% while second-place Toyota had scored 22% among shoppers who visited Kelley Blue Book's Web site between April and June.
Toyota continues to fall following its recall and reputation crisis earlier this year. Toyota's overall consideration fell eight percentage points to 22% during the second quarter from 30% for the same period a year ago.
Coming up: Ford Executive Chairman Bill Ford kicks off the Woodward Dream Cruise on Friday at a breakfast broadcast by WWJ-AM (950).

Chrysler To Spend $27.2M At Plant
Chrysler will invest $27.2 million at its Etobicoke casting plant in Toronto to enable production of new structural parts beginning in the fall of 2011. The investment is to preserve about 280 jobs. Chrysler produces aluminum die castings and pistons for a variety of vehicles. The equipment will make the plant capable of making cross members that reinforce the underbody structure of future models.
Coming up: On Aug. 30, Chrysler will present "the Fiat experience" to about 600 dealers in Detroit.

OnStar Requests Set Record In July
OnStar subscribers requested more than 2 million routes in July, a monthly record of direction-seeking blue-button pushes.

And what was the most-often-sought destination? The nearest Walmart. In fact, nearly 40,000 navigation requests routed subscribers to the retailer across the U.S. and Canada.

With more than 13 million points of interest from which to choose, the top 10 most-requested destinations in July were: Walmart, Holiday Inn, Home Depot, Walgreens, Marriott, McDonald's, Bank of America, Starbucks, Target and Hampton Inn.

Coming up: GM is expected to file registration papers with the Securities and Exchange Commission for its initial public offering of stock this week.


More... (http://www.freep.com/article/20100815/BUSINESS01/8150427/1014/business01)