How will Ford and Lincoln dealers manage without Mercury? Ask Canada. [Archive] - Ford Inside News Community

: How will Ford and Lincoln dealers manage without Mercury? Ask Canada.



Sal Collaziano
06-07-2010, 10:43 AM
Filed under: Car Buying (http://www.autoblog.com/category/carbuying/), Ford (http://www.autoblog.com/category/ford/), Mercury (http://www.autoblog.com/category/mercury/)

http://www.blogcdn.com/www.autoblog.com/media/2010/06/ford-mercury-sign-getty-630.jpg (http://wardsauto.com/home/mercury_memory_canada_100604/)

Ford (http://autoblog.com/make/ford/) provided a serious jolt to its brands last week when it announced that Mercury (http://autoblog.com/make/mercury/) was taking a permanent catnap (http://www.autoblog.com/2010/06/02/ford-kills-mercury-to-expand-lincoln/) in the Fall of 2010. Even though Mercury has been a shell of a brand for decades, the news came as a bit of a shock - a shock that Canadian Ford dealers felt way back in 1999, when Mercury sales were far healthier than they are today.

As Ward's Automotive points out, the Blue Oval decided to cut off Mercury in Canada before the turn of the century, and over 100 dealers promptly filed a class-action lawsuit. Ford settled the suit for $48 million, and 80 retail outlets took their portion of the money and closed their doors for good. The remaining dealerships partnered with existing Ford stores.

The situation could be a bit different this time around, as Ford is providing what it calls a "fair and reasonable (http://www.autoblog.com/2010/06/04/ford-offering-dealers-up-to-200k-to-stop-selling-mercury/)" compensation package for its dealers. Ford claims that it intends to expand the Lincoln lineup to help make up for lost volume.

[Source: Ward's Automotive (http://wardsauto.com/home/mercury_memory_canada_100604/) | Image: Justin Sullivan/Getty]How will Ford and Lincoln dealers manage without Mercury? Ask Canada. (http://www.autoblog.com/2010/06/07/how-will-ford-and-lincoln-dealers-manage-without-mercury-ask-ca/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 07 Jun 2010 13:30:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



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Tahoe
06-07-2010, 11:14 AM
Since Lincoln has not outsold Mercury since I was a child, they will have to look for Revenue in the used mercury business.

Andrew L
06-07-2010, 01:59 PM
We don't have anymore stand alone Lincoln Mercury dealers in RI... We have 2 dealers total in RI. There is Flood auto group and Tasca auto group. Flood has 3 outlets in RI, one is just Ford, the other is just Mazda, and the last one is Ford Lincoln Mercury. Tasca has just one large auto mall with Ford, Lincoln, Mercury, Mazda, Volvo, and Shelby. The only other dealer they have is over the border in MA which is Ford Lincoln Mercury... used to be just Lincoln Mercury but they added Ford recently.