Ford leads surge in quality [Archive] - Ford Inside News Community

: Ford leads surge in quality

Sal Collaziano
06-18-2010, 05:50 PM
Ford leads surge in quality
With Ford leading the way, the Detroit Three have made an unprecedented leap in quality, according to J.D. Power and Associates.
Domestic brands, as a group, closed the quality gap with foreign brands for the first time since J.D. Power and Associates began tracking the initial quality of new vehicles 24 years ago. Quality is a big selling point for consumers shopping for new cars.

Excluding luxury makes, Ford was the No. 1 brand in this year's study, which measured 228 potential problems during the first three months of ownership of 2010 model-year vehicles. Ford, including Volvo, had 12 models rank in the top three in their segments -- more than other automakers.

The Toyota brand, beset by a recall crisis, plummeted from its tie at sixth place last year to 21st -- a decline that contributed to the shift in performance between Detroit and its rivals.

General Motors, which launched five new models for 2010, saw quality scores decline for three of its four brands. Still, GM had 10 models in the top vehicle rankings.

Chrysler, with its four brands all below average, showed progress. The Ram 1500 pickup showed one of the strongest industry improvements.

Collectively, Detroit-based brands narrowly edged out foreign rivals in a milestone performance, said David Sargent, J.D. Power's vice president of global vehicle research. But he stopped short of calling this a turning point. "To say that the domestics are consistently outperforming the imports," Sargent said, "we would need to see several more years of the domestics being ahead."
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06-18-2010, 11:14 PM
Great article and I am sure Ford will be using this in their ads, or they better.

06-22-2010, 12:41 PM
It's almost like getting free advertising!

06-22-2010, 09:17 PM
^ & ^^
I thought I posted this ... but have been having a hard time lately

Ford sees huge ad potential in stellar J.D. Power showing - AutoNews (
Jamie LaReau
Automotive News -- June 21, 2010 - 12:01 am ET
DETROIT -- Ford Motor Co. will tout in advertising its high scores on the closely watched Initial Quality Study by J.D. Power and Associates...

...Bennie Fowler, Ford's group vice president of global quality and new-model launches.

After the results were released last week, Fowler said he ran into Jim Farley, Ford's marketing chief. "He told me that the marketing potential for a day like today is huge, and he'll be sitting down with his people to talk about the results."

For the first time in the study's 24-year history, Detroit 3 brands on average scored higher than import brands. Power said domestic brands lead rivals in cars and pickups. Foreign automakers lead in crossovers, SUVs and vans.

The Ford brand jumped from eighth place in 2009 to fifth this year. Ford is the highest-ranked nonluxury brand of the 33 brands ranked in the study...

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