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: FIN Exclusive: Ford's September 2010 Worldwide Sales Breakdown



ausrutherford
10-27-2010, 08:24 PM
FIN Exclusive: Ford's September 2010 Worldwide Sales Breakdown
FIN brings you the 6th month of sales breakdowns
www.fordinsidenews.com (http://www.fordinsidenews.com/)
October 27, 2010
By: Austin Rutherford


http://images-2.drive.com.au/2010/10/05/1966584/gt_600a-600x400.jpg

The FPV Falcon GT


What would you buy with $3,300? Two state of the art plasma televisions? Would you use it to buy brand new furniture for your house? How about a trip to Switzerland? Well if you were buying a Ford vehicle in 2009 that is exactly as much on average that you paid over the average buyer in 2008. It is no wonder then that Ford was able to achieve a profit even in the most hostile economic environment in generations. Knowing this, it is not hard to see how the profits this year represent a further price jump upon the sales increase. So let us take a look at some of the news and the sales of the Ford Motor Company during the month of September.


Ford North America
After having sales fall for the past two months, sales in the United States and Canada picked up once again. Much of this growth came from the World F-Series and Edge. Canadian F-Series sales were up nearly 90% and held around a 50% market share in the Full-Size truck market. Ford Edge had increases of 174% and 186% in Canada and the US respectively. To make things even better, Ford Canada had its best September in 32 years and it approaches its first year of being #1 in Canada in generations. On the bad side, Ford Mexico fell back in September compared to August, but sales were higher for both Ford and Lincoln compared to a year ago.

The only major release in September was the new Lincoln MkZ Hybrid. Sales were very low though due to its very late start, many dealers not receiving them, and commercials not starting until after the month was over.

Ford Europe
Ford Romania, the newest subsidiary within Ford, appointed its new General Manager, Henrik Nensen. He was brought in from Ford Europe’s Sales and Marketing Division and has served as the head of Ford in Russia, among others, in the past.

Sales in Ford’s traditional Euro19, plus the Baltic States, soared back from the lows it received in August. As usual, the Fiesta was the top seller followed by Focus and Transit. The Fiesta came within a 1000 units of topping the VW Golf. Though if this site gambled, we could make a case that the Fiesta was the best seller if you took out the Golf Variant, which is the Jetta Sportwagon here. Over at Ford UK, it traditionally once again took the title as the Ford’s second best market.

Ford South America
Sales in Brazil and Argentina retreated during September along with the rest of the market. The Latin American Fiesta and the World Fiesta combined as usual to be the best selling Ford vehicle in the area. Sales should be helped in the coming months thanks to more Fusion trims being offered and the new Edge being launched in Brazil, the new Fiesta being launched in Argentina, and the continued ramping up and introduction of the Transit in Brazil and Argentina, respectively.

Ford Asia Pacific and Africa
As usual, the market with the greatest gains at Ford was India. Sales in the largest democracy were up over 200% in a market that was only up 22%. This was in part to the terrific response to the Ford Figo. This sub-compact car has not only helped Indian sales, but also South African sales. Thanks to its competitive pricing, it is now the best selling Ford product in both nations

Ford sales in China were up in September compared to August as Focus and Fiesta sales rebounded. This was in part due to the new Chinese replacement program to buy “green cars.” During last month, Ford also announced that a new engine factory will be set up with their Chinese partner, Chang’an.

The major product update throughout the region was that Thai-built Fiestas started to be sold throughout the region. This was the major contributor for increases in Thailand and many other Southeast Asian countries. This rollout will continue over the next few months as more markets get their allotted production sums.

Unfortunately for Ford Australia, they could not sell the Thai Fiesta until October 1st. They could have used it. Sales were both down from a year before and August. In contradiction, New Zealand sales were up both from last year and August. This was in large part thanks to an increase in rental fleet sales which makes up most of the auto market in the nation due to tourism.

Now to the breakdown…

Due to this being the sixth month of FIN bringing you the Ford’s breakdown of sales, the breakdown itself has been slightly updated. This update will become even clearer as we start bringing you the worldwide sales breakdown for GM, Renault-Nissan, Hyundai, Fiat-Chrysler, Toyota, and Volkswagen. Yes, you read that right. We are expanding! Look for these in our “Monthly Sales Results” sub-page. These will start in a couple of days.


Markets which contributed sales to the breakdown this month were the Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Latvia, Lithuania, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Uruguay, and Venezuela. To be on the list, a market must have given the sales of at least one model. If you have any sales info that you believe we did not get, let us know!


Model Breakdown

BD-Series/Baodian - Unknown
Baowei - Unknown
Mark LT - Unknown
I-Max - Unknown
55) Boarding - 4
54) T4 - 78
53) Indian Ikon - 207
52) Econovan - 222
51) Endeavor/Everest - 357
50) Mountaineer - 474
49) Heavy Trucks - 498
48) Bantam - 501
47) Euro Cargo - 539
46) MkT - 572
45) Navigator - 630
44) Courier - 675
43) Territory - 897
42) S.American F-Series - 988
41) Town Car - 1,188
40) Asian Escape - 1,306
39) MkZ - 1,344
38) MkS - 1,370
37) Indian Fiesta/S.African Ikon - 1,529
36) Milan - 1,639
35) Grand Marquis - 1,985
34) Galaxy - 2,003
33) S.American Cargo - 2,046
32) Crown Victoria - 2,093
31) Mariner - 2,208
30) Flex - 2,464
29) L.American Ranger - 2,739
28) World Ranger - 2,905
27) Expedition - 3,034
26) Euro Fusion - 3,137
25) MkX - 3,225
24) Falcon - 3,435
23) C-Max - 4,012
22) Explorer - 4,587
21) EcoSport - 5,314
20) S-Max - 5,240
19) N.American Ranger - 5,298
18) Qingka/Convey/Carrying - 5,445
17) Mustang - 6,272
16) S.American Ka - 7,177
15) Taurus - 7,251
14) Figo - 7,263
13) Kuga - 7,756
12) Euro Ka - 8,703
11) E-Series - 9,572
10) Transit Connect - 10,376
9) Edge - 15,026
8) N.American Focus - 15,221
7) Mondeo - 16,902
6) World Fusion - 18,380
5) World Escape - 18,860
4) Transit - 21,622
3) World Focus - 53,711
2) World F-Series/Lobo - 59,597
1) World/LA Fiesta - 68,278


Sales by Category

Cars
City - 8,703
Sub-Compact - 84,454
Compact - 68,932
Mid-Size - 38,265
Full-Size - 17,322

Utility Vehicles including MPVs
Sub-Compact - 8,451
Compact - 34,577
Mid-Size - 31,462
Full-Size - 6,700

Utility Vans
Compact - 10,376
Mid-Size - 222
Full-Size - 31,194

Trucks
Sub-Compact - 1,176
Compact - 10,946
Full-Size - 60,585
Class 6+ Truck - 498
Cab-Over - 8,030

Specialty
Pony Car - 6,272


Top Markets
5) Canada – 26,453
4) Brazil – 29,426
3) China – 50,970
2) United Kingdom – 56,400
1) United States – 160,873

ndwariga
10-27-2010, 08:55 PM
And why is this not sold here?

Andrew L
10-28-2010, 06:43 AM
The MKX is actually selling pretty well

ausrutherford
10-28-2010, 07:05 AM
The MKX is actually selling pretty well

Wait until you see the Audi Q5 numbers.

Andrew L
10-28-2010, 09:23 AM
Wait until you see the Audi Q5 numbers.

bad? or really good?

ausrutherford
10-28-2010, 09:27 AM
bad? or really good?

Think two times higher...and thats without German sales.

Andrew L
10-28-2010, 09:53 AM
Think two times higher...and thats without German sales.

damn... well maybe next month the new MKX will do better..

I have already started seeing more of them around...

ausrutherford
10-28-2010, 10:43 AM
damn... well maybe next month the new MKX will do better..

I have already started seeing more of them around...

They need to move into China first. That is the Q5s biggest market.

Andrew L
10-28-2010, 11:31 AM
That and they need to update the MKX in Japan, Middle East, and SK... I know it is sold there but I think its still the older model.

How did the SRX do last month?

ausrutherford
10-28-2010, 04:20 PM
That and they need to update the MKX in Japan, Middle East, and SK... I know it is sold there but I think its still the older model.

How did the SRX do last month?

Well I generally can not get sales from those markets.

SRX did better thanks in most part to China.

ausrutherford
10-29-2010, 10:05 AM
I just finished the Fiat-Chrysler breakdown, check it out here (http://www.fordinsidenews.com/forums/showthread.php?6626-FIN-Exclusive-Fiat-Chrysler-s-September-2010-Worldwide-Sales-Breakdown)

Mbukukanyau
10-30-2010, 07:34 PM
Forget Europe, Ford should focus on China with Lincoln, Buick and Cadillac are doing extremely well over there

ausrutherford
10-30-2010, 08:21 PM
Forget Europe, Ford should focus on China with Lincoln, Buick and Cadillac are doing extremely well over there

I wouldn't say that Cadillac is doing extremely well in China. Audi sales in China were over 20,000 last month, Caddy was around 1,500.

But I agree, Lincoln needs to shoot for China...and India for that matter.