SobeSVT
12-09-2010, 12:18 PM
Ford, Honda tie for 1st in customer loyalty
Detroit Free Press (http://www.freep.com/article/20101209/BUSINESS01/101209045/Ford-Honda-tie-for-1st-in-customer-loyalty#ixzz17eEFYNy0)
By BRENT SNAVELY
Free Press Business Writer
Dec. 9, 2010
http://us.tnpv.net/2010/WKA201008/WKA2010082283045_pv.jpg
Ford and Honda can boast that they have the most loyal customers of any automotive brand, according to a customer loyalty survey released today by J.D. Power and Associates.
Now in its eighth year, the study measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal.
This year, Ford and Honda tied for first in the survey with 62% of their owners remaining loyal, according to J.D. Power.
Hyundai, Lexus and Toyota all tied for third place with a 60% retention rate.
Chevrolet, the second-highest ranked domestic brand, came in ninth place with a 52% retention rate.
The key vehicles that are helping Ford to keep its customers are the Edge crossover, F-Series pickups and the Fusion midsize sedan. For Honda, retention is driven by the Accord sedan, CR-V crossover and Pilot SUV.
Customer retention is critical to a brand’s success, especially as the automotive industry sales slowly recover from the worst recession in decades.
Full text at the link
Detroit Free Press (http://www.freep.com/article/20101209/BUSINESS01/101209045/Ford-Honda-tie-for-1st-in-customer-loyalty#ixzz17eEFYNy0)
By BRENT SNAVELY
Free Press Business Writer
Dec. 9, 2010
http://us.tnpv.net/2010/WKA201008/WKA2010082283045_pv.jpg
Ford and Honda can boast that they have the most loyal customers of any automotive brand, according to a customer loyalty survey released today by J.D. Power and Associates.
Now in its eighth year, the study measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal.
This year, Ford and Honda tied for first in the survey with 62% of their owners remaining loyal, according to J.D. Power.
Hyundai, Lexus and Toyota all tied for third place with a 60% retention rate.
Chevrolet, the second-highest ranked domestic brand, came in ninth place with a 52% retention rate.
The key vehicles that are helping Ford to keep its customers are the Edge crossover, F-Series pickups and the Fusion midsize sedan. For Honda, retention is driven by the Accord sedan, CR-V crossover and Pilot SUV.
Customer retention is critical to a brand’s success, especially as the automotive industry sales slowly recover from the worst recession in decades.
Full text at the link