Ford Sales in Europe Fall Slightly in July as Industry Demand Remains Weak [Archive] - Ford Inside News Community

: Ford Sales in Europe Fall Slightly in July as Industry Demand Remains Weak



ausrutherford
08-16-2011, 03:13 PM
Ford Sales in Europe Fall Slightly in July as Industry Demand Remains Weak; New Focus and C-MAX Sales Remain Strong
Ford Media (http://media.ford.com/news/fordsalesineuropefallslightlyinjulyasindustrydeman d.htm)


In a weaker industry in its traditional 19 European markets, Ford sold 93,700 vehicles in July, down 4.4 per cent from a year ago
It its total 51 European markets, July sales totalled 118,300, down 0.9 per cent. For the year, Ford sales in all 51 markets totalled 953,800 for the first seven months of the year, up 1.3 per cent
Ford is the No.2 best-selling brand in Europe in July and year-to-date in its traditional 19 European markets
In the UK, Ford's largest market by volume, the company strengthened its market-leading position by increasing share in July (up 0.3 percentage points to 15.5 per cent) and year-to-date (up 0.1 percentage points to 15.4 per cent)
Ford sales in Germany through July have totaled 152,000, up 17.8 per cent. Ford’s market share has increased to 7.4 per cent, from 6.9 per cent a year ago
Ford sales year-to-date in Russia and Turkey grew by 38 and 42 per cent, respectively
The new Ford Focus now has sold 88,500 units after only a few months in market; The new C-MAX sales totalled 74,300 after seven months, the best result for C-MAX since 2007
Ford S-MAX and Ford Galaxy year-to-date sales at 30,000 and 17,000, up 14.4 and 10.5 per cent respectively
Ford Transit sales at 88,300, up 17.3 per cent, the strongest July year-to-date sales since 2008; market share of 13.2 per cent, its highest since 2003
COLOGNE, Germany, Aug. 16, 2011 – Ford of Europe said sales in its traditional 19 markets fell 4.4 per cent to 93,700 in July as overall market demand weakened even as the company continued to see strong sales for its new Focus and C-MAX.

In all 51 of its European markets, Ford sales fell 0.9 per cent to 118,300 in July. For the first seven months of the year, Ford sales in those markets totalled 953,800, up 1.3 per cent, boosted by sales gains in Germany, Russia and Turkey.

"Our newest vehicles are breaking through with customers, especially the new C-MAX and Focus, and we are making substantial progress in Germany, Russia and Turkey,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “At the same time, demand was fairly soft in July industry-wide, particularly in Southern Europe as concerns about the economy are impacting consumer confidence.”

Ford's market share in its traditional 19 European markets totalled 8.3 per cent for the first seven months of the year, 0.3 percentage points lower in the same period 2010. Ford’s market share in July fell 0.2 percentage points to 8.1 per cent. Ford was Europe’s second best-selling vehicle brand in July and through the first seven months of 2011.

Market and model sales highlights

Total sales of the new Ford Focus which was launched in mid-March are now 88,500 units. Sales of the new Ford C-MAX totaled 74,300 units in the first seven months of the year: the best July year-to-date result for the C-MAX since 2007.

In Germany, C-MAX sales were up 245 per cent July versus the same month last year. Total sales of the Ford C-MAX since launch late last year are 87,000 units.

Year-to-date 2011 registrations of the Ford Galaxy and Ford S-MAX models in Ford's traditional 19 European markets jumped 14.4 per cent and 10.5 per cent respectively, marking the best volume for both vehicles since 2008.

Year-to-date sales of the Ford Transit – the commercial vehicle industry leader in the UK since its market entry in 1965 – were up 12,700 units or 17.3 per cent in the traditional 19 European markets, at 88,300 units. This was the largest July year-to-date volume for Transit since 2008, and drove its July year-to-date segment share to 13.2 per cent, its highest since 2003.

Ford continued to make strong progress in Germany in July with sales of 20,900 units, up 9.1 per cent from a year ago. For the year, Ford has sold 152,000 new vehicles in Germany, up 17.8 per cent from the same period in 2010. Ford market share in Germany of 7.3 per cent is up from 6.9 per cent a year ago.

In Russia, Ford sales in July totaled 9,200 units, up 48 per cent from 2010. It marks Ford’s best July sales since 2008. In addition, Ford's European region growth markets were up by 14 per cent in July and 22.6 per cent year-to-date.

In the first seven months of 2011, Ford’s operations in Turkey posted a 42.1 per cent sales gain over the same period in 2010, up by 23,100 units to 77,900 units. This was the best-ever sales volume for Ford in the country, and was the third month in a row that Turkey achieved record year-to-date sales growth.

In the UK, Ford's largest market by volume, the company strengthened its market leading position by increasing market share in July, up 0.3 percentage points to 15.5 per cent. Year-to-date market share is up 0.1 of a percentage point to 15.4 per cent.

In July, Ford retained market leadership in the UK, Denmark, Ireland and Turkey, and continued to be year-to-date market leader in the UK, Denmark, the Czech Republic and Turkey. Ford is the top imported brand in Italy and the Czech Republic year-to-date. Ford increased its July market share in the UK, Denmark, Finland, Ireland and Greece, plus in Russia and Romania.

July sales highlights

Market Performance (Euro 19 plus Russia and Turkey):

July sales in Russia were 9,200 units, an increase of 48.2 per cent or 3,000 units on 2010, while Overall Eastern European sales were up 14 per cent.
Ford was market leader in the UK, Denmark, Ireland and Turkey and No.1 imported brand in Italy.
Ford's share in its 19 European markets was 8.1 per cent for July, a reduction of 0.2 ppts.
Ford increased share in five of the traditional 19 European markets, plus in Russia and Romania.
Ford in Germany reported sales of 20,900 for the month of July, up by 1,700 units or 9.1 ppts on 2010, with a market share of 7.3 per cent, down by 0.1 ppts.
In Britain, Ford had a market-leading share of 15.5 per cent - an increase of by 0.3 ppts on 2010.
Highest share gains in the Euro 19 were in Ireland (up 3.1 ppts, with share at 14.7 per cent),
Denmark (up 2.2 ppts; share at 12.3 per cent, the highest July share there since 1994) and
Finland (up 1.7 ppts; share at 8.3 per cent – the best July share since 2007).
Model Performance (Euro 19):

Fiesta (24,500), all-new Focus (20,000) and Transit (11,300) were Ford's top-selling models.
New C-MAX sales were 8,500 in July, and total sales are 87,000 units since launch in late 2010. This also was the best July for C-MAX sales since 2007, the segment leader in Italy.
Galaxy had another strong month in July, with the highest market share since July 2008, whilst Ranger saw sales of 600, up by 100 units on 2010, an increase of 25.1 per cent on July 2010.
Fiesta was best-selling foreign vehicle for the month in Italy.
Since its market debut in October 2008, 1,318,000 customers have purchased the Fiesta around the world, with more than 1,194,000 cars having been sold in Europe.
C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France in July.
Year-to-date July 2011 performance

Market Performance (Euro 19 plus Russia and Turkey):

Market leader in the UK, Denmark, the Czech Republic and Turkey.
Ford's share at 8.3 per cent, down by 0.3 ppts on the seven months of 2010.
Germany's year-to-date July 2011 volume grew to 152,000 up by 17.8 per cent or 23,000 units, the highest year-to-date July sales since 2009 (without the scrappage scheme it would have been the highest July ytd sales since 2005).
Ford's share increased in five of its traditional 19 European markets, plus in Romania.
Leading import brand in the Czech Republic and Italy for the seven months of 2011.
Scandinavian markets are going from strength to strength in the seven months of 2011. Finland had registrations of 9,700 up by 2,000 units, an increase of 25.8 per cent on 2010 and the highest year-to-date July volume improvement there since 2008. Norway's sales volume was at 9,000 up by 1,100, representing an increase of 14.2 per cent on the seven months of 2010, the highest July year-to-date sales since 2008.
The highest share gains of all 19 markets year-to-date 2011 were in Austria (+ 0.4 ppts at 7.0 per cent share), Germany (+ 0.4 ppts, at 7.3 per cent), and Norway (+ 0.3 ppts to 8.8 per cent).
For the seven months of 2011 sales in Turkey increased by 23,100 units to 77,900 – a 42.1 per cent sales plus on the same period 2010 and the highest ever July ytd sales performance for Ford in the country. 2011 July year-to-date sales for Ford in Russia were at 62,700, up by 37.8 per cent or 17,200 units on the same period 2010 – the highest since July year-to-date 2008.
Model Performance (Euro 19):

The three best-selling vehicles year-to-date July 2011 were the Fiesta (218,200), all-new Focus (88,500) and Transit (88,300).
Year-to-date July Transit volume of 88,300 was up by 17.3 per cent or 12,700 on the seven months of 2010 - the best sales volume for the model since the same period 2008, whilst Transit share was the highest since YTD July 2003.
S-MAX and Galaxy had a strong first seven months of 2011 – with sales of 29,800 resulting in a volume gain of 14.4 per cent (up 3,800 units) for S-MAX and sales of 16,800 for Galaxy, a volume growth of 10.5 per cent or 1,600 units in the seven months of 2011.
Year-to-date of 2011, Fiesta remained the best-selling foreign vehicle in Italy.
Fiesta was the UK's No.1 selling car year-to-date, while Transit was the best-selling commercial vehicle in the first five months of 2011.
New Focus sales achieved a sales gain of 19,300 - the highest volume improvement of a Ford vehicle in the main 19 markets YTD July of 2011. In Germany, C-MAX sales were up 23 per cent on the seven months of 2011.
C-MAX and S-MAX were the best-selling foreign vehicles in their segment in France. July and Year-to-Date 2011 sales volume (in registrations)


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